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Posts tagged with Google Hangouts

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Google+ Hangouts: eight creative examples from global brands

It’s fair to say that Google+ has failed to capture the world’s imagination in the same way as Facebook and Twitter.

Many brands diligently update their pages on a daily basis yet see very few interactions in return, so maybe it’s time to try a different tack.

Hangouts is one of the few features that's unique to Google+ and offers brands an excellent way to communicate with their followers on a personal level.

This can be done simply by hosting Q&As with employees and brand ambassadors, or through more creative Hangouts such as product demos or shoppable fashion shows.

To give some inspiration for your own events I’ve rounded up eight creative examples of Google Hangouts. Read on to find out more, or for additional information on this topic read our post on how to setup a Hangout.

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How Cadbury took Google+ by storm

Cadbury UK certainly made a splash when it showed up as one of the early adopters of Google Plus.

Despite its near immediate success on the platform (the brand gained 1.2m followers in a matter of months) many others have been slow to get on board with the not-so-new social network.

I wanted to share with you how Cadbury has used the platform to take its content marketing strategy to the next level.

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Six brands that have been busy experimenting with Google Hangouts

We’ve been keen exponents of Google Hangouts for some time here at Econsultancy as they’re a great way of sharing content and promoting our brand.

In recent weeks we’ve hosted several Hangouts as part of our preparations for Integrated Marketing Week which has helped us to identify and iron out a few bugs with the system.

Our head of social Matt Owen has become something of an expert on Hangouts as a result and yesterday blogged his tips for hosting a successful event.

Currently I feel that Hangouts are one of the few reasons for bothering with G+ as user interaction with brand updates is generally extremely low.

And on the same theme, here are six examples of other brands that have been experimenting with Google Hangouts...

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Microsoft launches a new social network, but why?

When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.

Google has struggled to build viable homegrown social networks, Yahoo has largely done little of note, AOL purchased Bebo for $850m only to drive it into the ground, etc.

Microsoft's claim to success in the social space? A $240m investment in Facebook in 2007 which valued the social network at $15bn.

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