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Posts tagged with Google Now

tete a tete

Why email is the king of one-to-one marketing

Marketers in the West are currently fascinated by WeChat's success in the East.

I think part of the fascination is that something other than email is being used for one-to-one marketing and communication.

Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app.

It got me thinking about one-to-one marketing, and the fallacy that certain channels can provide it.

5 comments
seo

What were the big SEO trends of 2015?

It's as traditional (and as enjoyable) as Cliff Richard's Mistletoe and Wine. Yes, we're getting in there early with our annual trends roundups, beginning with SEO.

We'll be featuring annual digests from many other digital channels over the coming weeks, as well as looking forward to 2016 with a few sage predictions.

So, what was most noteworthy about SEO in 2015?

2 comments

Google's Now on Tap shows importance of App Indexing

In the upcoming release of Android M, Google is adding intelligence to Google Now that demonstrates the importance of app indexing.

0 comments
Augmented reality

When can I buy Google Glass?

Last year, the Econsultancy blog featured several articles about Google Glass, as did most digital and business blogs, cognisant of the technology's hold on the public's imagination.

I rounded up a collection of apps and postulated as to what affect they might have on society. A few of our Editorial team got to try Glass, too (courtesy of Somo).

This year, Glass still has us rapt. CES unveiled some third parties' intentions for Glass and a wide variety of wearables were debuted, showing the trend is not abating. Elsewhere, most national news outlets' covered the failed citation against a Californian woman caught driving whilst wearing Glass (there was no evidence the device was switched on).

As the internet has become widely used globally and consumers are now very comfortable using the web for a variety of functions, the idea of connected devices has started to feel less alien, too. The internet of things, particularly the connected home also made more noise at CES this year.

So I thought it was time for a 'where are we at?' style post, to look at the latest iterations of third party Google Glass apps, new developments from Google itself and even perhaps to predict when we'll actually see people using Glass, outside of Silicon Valley.

2 comments

Google lays out its argument for brands to get mobile

It’s fair to say that Google has a vested interest in encouraging brands to make better use of mobile, but it can’t be denied that it also makes a very compelling argument.

At Bite’s Empty13 event this morning Google’s MD of UK and Ireland Dan Cobley spoke about the need for a mobile strategy and how the technology is changing the way brands communicate with their customers.

Kicking off with a stat attack, Cobley pointed out that smartphone penetration is now at 62% in the UK and is predicted to reach 75% by the end of the year.

He also predicted that mobile search queries would exceed the number from desktop by the end of the year.

0 comments