Posts tagged with Google Panda

Is Google playing fair in search?

How much do you really know about Google and how it ranks websites?

You may have heard about the value of links to improving your rankings, but have you heard of Google penalties such as Panda and Penguin?

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Panda on a rock

Does Google Panda 4.0 mean the days of PR newswires are numbered?

Google rolled out its latest Panda 4.0 algorithm update in May, which was again aimed at clamping down on sites with low-quality or thin content.

Once the dust had settled it seemed that press release sites had taken a kicking, with reports that PRWeb, PR Newswire, Business Wire and PRLog lost 60% to 85% of their search visibility over night.

This isn’t the first time that newswires have been targeted by a Panda update, and in summer 2013 we wrote about Google’s new rules aimed at punishing unnatural link schemes, which made specific reference to press releases.

Back then there were alarmist discussions over whether Google had killed the PR industry, though many people sensibly argued that digital PR is about far more than simply posting press releases online.

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Identify and Fix Google Panda

How to identify and fix Google Panda in 2012

Google’s Panda update was a direct attack on bad content, which comes in many different flavours, including duplicate, weak, thin and template. 

Panda acts like a domain wide penalty, so your whole site is affected and your good pages are dragged down by your bad pages.

This is a guide on how to find and fix Google's Panda algorithm update, based on our Panda fighting experience at SEOgadget in 2011.

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The effects of the Google Panda update - new data

The impact of Google’s ‘Panda’ update might be restricted to a relatively small number of 'low quality' websites, according to the search community. I have received some new data that further supports this idea.

Panda was rolled out to Google.com on 24 February, but the UK update didn’t occur for another six weeks or so. Then, on 11 April, Google pushed the button. 'Low quality' and 'thin content' websites were targeted by Google. 

Some have suggested that the post-Panda world looks much the same as it did before, at least as far as most sites are concerned. This new data goes some way towards proving that...

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