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Posts tagged with Google Plus

2011 State of Social Media Survey goes live

Econsultancy and LBi / bigmouthmedia have launched the 2011 State of Social Media survey, which aims to benchmark trends and levels of spending within the market. 

As with similar studies published in 2009 and 2010, the research is based on a survey of client-side marketers and in-house PR professionals, as well as agencies, consultants and other specialists working in the social media arena. 

More than 600 companies have already completed the survey since Friday, a great response which shows that interest in this topic shows no sign of abating. 

1 comment

The move towards social 2.0: mirroring our offline and online social behaviour

The launch of Google+ has caused quite a stir in the ‘digital community’ with many viewing it as a potential game changer while others see only a desperate, and ultimately futile, attempt to try and combat the seemingly unstoppable Facebook juggernaut.

Whether Google+ succeeds or fails, only time will tell. But, for me, some of the subtler – and indeed less subtle – features in this new network points towards a change in our approach to social networking and online social behaviour in general.

7 comments