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Yesterday saw the latest development in Google's search advertising product.
Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches.
I asked for some initial thoughts from agency search practitioners. Here are a few things to look out for.
Much has been written about the pros and cons of Google Shopping Campaigns, but are you missing out by not using the campaign priority setting?
It's pleasing to have so many upper case letters in a headline.
It's an interesting time for the retailer, with increased numbers of stores and successful expansion into the USA.
Here's what Jared had to say about life on the PPC shop floor.
August marked the 20th anniversary of the first ever online transaction - a copy of Sting’s album Ten Summoner’s Tales.
Since then, ecommerce has gone from strength to strength with 95% of us now shopping online.
In the same way music trends have come and gone, over the last two decades marketers have had to evolve the way they engage with consumers online; fielding both shifts in consumer behaviour and the way Google displays its results.
If there is one thing that retail marketers have learned about advertising on search engines over the years it’s that relevancy is a key to success. Google’s latest update aims to make this easier. Google Shopping ads (previously known as product listing ads or PLAs) were introduced this month to allow advertisers to set up and manage campaigns in a more intuitive way.
However, with the vast number of marketers who have grown accustomed to PLAs and already have existing PLA campaigns running, there are undoubtedly many wondering how this change will affect them.
Below are my own ten ‘summoning’ tips for marketers to help make the most of the change from PLAs to Google Shopping.
Once known as Google Product Search and way before that known also as Froogle (which in terms of puns isn’t the most fitting, surely nobody involved wants you to be economical with your cash), now simply Google Shopping, this is a service that lets consumers search for products and compare prices through Google Search.
Previously I had assumed that consumer products appeared on SERPS through an ecommerce site’s own specific markup or through the relative strength of the Google algorithm.
This is no longer necessarily true. Since Google Product Search transformed into Google Shopping, ecommerce sites now have to pay to have their products appear in these listings.
Google Shopping is not a place for organic listings, it’s a place for search marketers and advertisers to exploit. In some respects this is great, especially if you’re a small business with a significant enough budget to go up against the bigger brands. There’s theoretically much less competition now.
Here are some of the most interesting digital marketing statistics we've seen this week.
Stats include Google shopping, reserve-and-collect, mobile budgets in APAC, relationship marketing, Facebook Exchange and ecommerce in China.
For more digital marketing statistics, check out our vast Internet Statistics Compendium.
The cost per click (CPC) of Google’s Product Listing Ads (PLAs) has increased by 53% year-on-year, reaching an all time high in June as the search engine finally completed the transition of shopping results to a commercial model.
Though PLAs are still cheaper than standard text paid search ads, it shows that Google has successfully managed to cause a massive increase in CPCs by changing how the ad formats work.
In fact, PLA CPCs have increased by 34% since January alone and costs are likely to continue rising despite a slight drop off in July, which is likely as a result of seasonality.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include email marketing ROI, Twitter hashtags, user experience testing, global adspend, The Rolling Stones and Google Shopping.
For more digital marketing stats, check out our Internet Statistics Compendium.
We’re six weeks or so into the migration of retailers’ product listings on Google to the new Google Shopping.
Retailers now have to pay for Product Listing Ads (PLAs) to appear in Google’s Shopping section (they appear either on the right hand side of the page, or just below the ads, above the natural results).
As before, these ads are linked to the retailer’s product feed on its website.
Once again we round up six of the best infographics we've seen this week.
The topics include facts about Twitter's mobile users, mobile advertising in 2013, Google Shopping's paid service and social media in the fashion industry.
The service moved to a commercial model in the US in October, causing some annoyance among merchants who had been enjoying the free extra traffic that Google Shopping brings.
But new research from Marin Software suggests that advertisers who have launched PLA campaigns in the US have achieved a great deal of success.
More than 100,000 retailers had inventory in Google Shopping by the end of September 2012 and reaped the rewards during the holiday season.
Many of the millions of consumers shopping this holiday season will turn to the world's most popular search engine, Google, in search of the perfect gift at the perfect price.
But Microsoft has a message for those consumers: be careful, you might get Scroogled.