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What are your digital marketing nightmares?

It recently dawned on me that I seem to be waking each morning either petrified or inspired about the digital marketing industry.

I voiced this thought at a recent meet up of digital marketers and it seemed to resonate with other people too.

Every day there seems to be a new demon to contend with, Google changes its mind again, the EU tries to flex its muscles or the whole economy lurches further into crisis.

But alongside the fear, the changes and developments create new and exciting opportunities, so I’d like to share three ‘scary’ and three ‘enthusing’ things that have recently played their role in my Halloween nights.

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