In February 2011, Google Panda was released and the nature of the content seen by individuals searching on Google began changing.
Google Panda was an algorithm that was meant to serve higher quality content to users in Google search results. With dozens of updates to Google Panda since then, the SEO industry changed and SEO professionals now needed to become content marketers as well.
Even since, we’ve seen Penguin hit links and a potential update strike this past week on lower quality guest posting.
Any good content marketer knows that different types of content work for different types of consumers. On top of the type of consumer, where they are in the sales funnel also plays a part in what sort of content will most likely lead to a conversion.
With these factors in mind, what type of content should be served to your potential customers?
At a conference earlier this year, Hollywood big wig Ari Emanuel suggested that Google could do more to thwart digital piracy by helping to ensure that pirated content doesn't find its way into the world's largest and most popular search engine.
At the time, a Google executive called Emanuel's suggestion "very misinformed" and noted that identifying who owns content is not always an easy task.
But apparently behind the scenes, Google was far more amenable to the concept than it indicated publicly. In a post on Google's Inside Search blog on Friday, Google SVP Amit Singhal announced that the company has launched a new update that may ensure Google's top executives get invites to all of Hollywood's red carpet events.
Can you ever have too much of a good thing? According to Google, the answer is 'yes' when it comes to SEO.
In the past couple of years, the search giant has made a concerted effort to improve the quality of its index.
The measures taken are wide-ranging, from updates targeting content farms to the more recently announced penalty for pages with too many ads.
Now Google is apparently set to take its efforts one step further by targeting pages and sites it deems have been over-optimised.