Posts tagged with Google Webmaster Guidelines

Google penalizes another major retailer

If you ever lamented the fact that Google never seemed to penalize big brands for their shady SEO practices, 2011 has been an interesting year.

Faced with increasing criticism over the quality of its search results, Google has started cracking down on some big names. Last week, for instance, it took action against J.C. Penney for what appeared to be a paid linking scheme carried out by a third party vendor.

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Is Google stepping up its anti-web spam efforts?

Google may be the dominant search engine in much of the world, but that doesn't mean it's perfect. To the contrary: there are plenty of examples which indicate that Google struggles to detect even the most unsophisticated web spam, and as a result is driving its users to sites that they'd probably rather not go.

Increasingly, Google's flaws in this area are attracting attention. While it's not yet clear if the attention is a reflection of the fact that consumers are finding that Google's results aren't meeting expectations or an indication that Google's glow has simply worn off, it is clear that Google has a lot to lose if it doesn't pay attention to web spam.

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Does your SEO understand Google's Webmaster Guidelines?

Many SEOs make a lot of claims. Some, of course, are entirely legitimate. And others fall under the snake oil category.

But here's a claim you probably haven't yet come across: "I have read and understand Google's Webmaster Guidelines." Interestingly, however, this basic claim might be something you should look for.

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