Posts tagged with Google Website Optimiser

What can e-commerce learn from supermarket psychology?

It’s well known that when we go to a supermarket we are being influenced in our decisions at all times. The store layout is structured to maximise profit and the way a customer moves, stops, sees, smells and thinks are not left to chance.

Giving optimal positions to products with the highest profit margins, grouping complimentary products together to persuade users to buy more and even pumping the canned smell of baking bread 24 hours a day through the entire store are just a few of the well tested tactics employed by the supermarkets to maximise the value of each and every shopper.

How did the supermarkets get to this point? One word: data. Many ideas about shopping habits have been generated over the years but the theories that are in use now are the ones that were tested, analysed, refined, tested again and then implemented.