Posts tagged with Google Website Optimizer

A/B testing comes to the masses with WordPress plugin

Multivariate testing is one of the most powerful tools available to online publishers. But many of them don't use it for various reasons, from lack of knowledge about multivariate testing to lack of simple testing solutions.

At a weekend hackathon event, a couple of developers decided to change that by building a Headline Split Tester WordPress plugin that gives WordPress publishers the ability to set up A/B testing of their post headlines.

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Content management: putting it all together

If you made a list of all the essential tools in an online business' toolkit, what would be on it?

Chances are you'd include content management, analytics and multivariate testing.

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