tag:econsultancy.com,2008:/blog/tags/google Posts tagged with "Google" from the Econsultancy blog 2018-06-28T09:07:00+01:00 tag:econsultancy.com,2008:BlogPost/70130 2018-06-28T09:07:00+01:00 2018-06-28T09:07:00+01:00 Travel and telco the worst performing industries for UX ahead of Google's mobile update Rebecca Sentance <p><strong>Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience.</strong></p> <p>Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a user’s attention and interest within seconds. </p><p><a href="https://econsultancy.com/blog/70130-travel-and-telco-the-worst-performing-industries-for-ux-ahead-of-google-s-mobile-update/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70059 2018-05-31T11:00:00+01:00 2018-05-31T11:00:00+01:00 Confusion, chaos in the GDPR's first week Patricio Robles <p><strong>The GDPR hasn't even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.</strong></p> <p>Here are the headlines you need to know about as the impact of the GDPR starts being felt.</p><p><a href="https://econsultancy.com/blog/70059-confusion-chaos-in-the-gdpr-s-first-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70052 2018-05-30T10:57:00+01:00 2018-05-30T10:57:00+01:00 Five lingering questions about Google’s move to mobile-first indexing Marcus Tober <p><strong>Google’s move to mobile-first indexing is under way, but there’s still a lack of clarity in a number of areas.</strong></p> <p>Remember that with mobile-first, Google’s going to be primarily crawling and indexing the mobile version of your website, and using that to determine rankings. This is an idea that Google <a href="https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html">first mooted in 2016</a> but has only recently started <a href="https://www.econsultancy.com/blog/69908-google-s-mobile-first-indexing-is-finally-rolling-out-here-s-what-you-need-to-know">cautiously rolling out</a>, with plenty of testing to make sure things run smoothly. </p><p><a href="https://econsultancy.com/blog/70052-five-lingering-questions-about-google-s-move-to-mobile-first-indexing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70057 2018-05-30T09:23:00+01:00 2018-05-30T09:23:00+01:00 GDPR Day 1: complaints filed against Google and Facebook Patricio Robles <p><strong>After months of anticipation and preparation, on Friday, the <a href="https://econsultancy.com/gdprsurvivalpack">GDPR</a> went into effect and privacy advocates, eager to put the law to the test, wasted no time challenging the practices of the internet's two biggest names.</strong></p> <p>Hours after the GDPR became the law of the land, a non-profit organization called None Of Your Business (NOYB) lodged complaints against Google and Facebook, including Facebook subsidiaries Instagram and WhatsApp, with four different European authorities.</p><p><a href="https://econsultancy.com/blog/70057-gdpr-day-1-complaints-filed-against-google-and-facebook/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70029 2018-05-16T13:00:00+01:00 2018-05-16T13:00:00+01:00 Amazon is reportedly launching a retargeting ad product Patricio Robles <p><strong>Without much fanfare, Amazon has managed to build a billion-dollar advertising business.</strong></p> <p>That's not so surprising when one considers that, depending on who you ask, <a href="https://econsultancy.com/blog/68345-over-half-of-consumers-now-turn-to-amazon-first-for-product-search">roughly 50% of consumers in the US start a product search on the company's site or in its mobile app</a>, and many more consult Amazon before finalizing a purchasing decision.</p><p><a href="https://econsultancy.com/blog/70029-amazon-is-reportedly-launching-a-retargeting-ad-product/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69937 2018-04-30T15:06:00+01:00 2018-04-30T15:06:00+01:00 What is a headless CMS & how can it help improve mobile page speed? Rich Madigan <p><strong>User experience is, for many companies, about creating an experience that’s beautiful. Mobile-specific websites, responsive sites and apps are in use across the web to deliver those all-important mobile-orientated experiences.</strong></p> <p>But while it’s no secret that people expect fast mobile experiences, beauty can can come at the expense of utility.</p><p><a href="https://econsultancy.com/blog/69937-what-is-a-headless-cms-how-can-it-help-improve-mobile-page-speed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69941 2018-04-12T09:30:00+01:00 2018-04-12T09:30:00+01:00 Is it time to have another look at Accelerated Mobile Pages? Stuart Shaw <p><strong>Since its <a href="https://econsultancy.com/blog/67029-google-s-accelerated-mobile-pages-project-what-publishers-need-to-know/">release</a>, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community.</strong></p><p><a href="https://econsultancy.com/blog/69941-is-it-time-to-have-another-look-at-accelerated-mobile-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69934 2018-04-10T13:00:00+01:00 2018-04-10T13:00:00+01:00 Google's response to header bidding is now available to all DFP publishers Patricio Robles <p><strong>Last week, Google <a href="https://doubleclick-publishers.googleblog.com/2018/04/exchange-bidding-now-available-to-all.html">announced</a> that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is now available to all DoubleClick for Publishers (DFP) customers. </strong></p> <p>Exchange Bidding is Google's response to <a href="https://econsultancy.com/blog/68687-my-nightmare-trying-to-understand-header-bidding">header bidding</a>, which some have suggested poses one of the greatest threats to the world's most powerful digital advertising business.</p><p><a href="https://econsultancy.com/blog/69934-google-s-response-to-header-bidding-is-now-available-to-all-dfp-publishers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69912 2018-04-01T10:22:37+01:00 2018-04-01T10:22:37+01:00 Waze opens up location-based advertising to SMEs Patricio Robles <p><strong><a href="https://econsultancy.com/blog/67418-what-is-location-based-advertising-why-is-it-the-next-big-thing">Location-based advertising</a> can be a powerful tool for businesses with storefronts and yesterday, brick and mortar SMEs gained a potentially significant new location-based advertising tool. </strong></p> <p>That's because Waze, the popular mapping app owned by Google, announced the launch of <a href="https://www.waze.com/business/">Waze Local</a>, a new offering that allows SMEs to advertise to drivers as they're on the go.</p><p><a href="https://econsultancy.com/blog/69912-waze-opens-up-location-based-advertising-to-smes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69908 2018-04-01T10:22:00+01:00 2018-04-01T10:22:00+01:00 Google's mobile-first indexing is finally rolling out: Here's what you need to know Patricio Robles <p><strong>It's here. After more than a year of waiting, the search giant this week announced that it is rolling out <a href="https://econsultancy.com/blog/69693-seven-quick-steps-to-prepare-for-google-s-mobile-first-index">mobile-first indexing</a>.</strong></p> <p>Here's what you need to know about the new functionality.</p><p><a href="https://econsultancy.com/blog/69908-google-s-mobile-first-indexing-is-finally-rolling-out-here-s-what-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69904 2018-03-28T09:15:00+01:00 2018-03-28T09:15:00+01:00 Do Google's single-result SERPs raise more questions than answers? Kevin Gibbons <p dir="ltr"><strong>Could search results ever be stripped down to a box revealing just a single answer? </strong></p> <p dir="ltr">Could Google offer the ultimate user experience without ten blue links to plough through? Just the answer in a clearly marked box.</p><p><a href="https://econsultancy.com/blog/69904-do-google-s-single-result-serps-raise-more-questions-than-answers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69882 2018-03-21T09:30:00+00:00 2018-03-21T09:30:00+00:00 How do you market a city? Why place marketers have to be smarter than ever with digital content Matthew Davis <p><strong>How do you market a city?</strong></p> <p>Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous 'brands' and reach customers in a crowded market?</p><p><a href="https://econsultancy.com/blog/69882-how-do-you-market-a-city-why-place-marketers-have-to-be-smarter-than-ever-with-digital-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69820 2018-02-22T13:00:00+00:00 2018-02-22T13:00:00+00:00 Google unveils AI-driven ad placement with launch of AdSense Auto ads Patricio Robles <p><strong>Despite the fact that more money than ever is being invested in digital advertising, being an ad-supported digital publisher is not easy. And that isn't just because of ad blockers, ad fraud and the countless number of providers, technologies and formats in the ecosystem.</strong></p> <p>Indeed, even seemingly basic activities such as determining how many ads to display, and which types of ads to display, usually aren't straightforward and the wrong assumptions and decisions can result in significant lost revenues.</p><p><a href="https://econsultancy.com/blog/69820-google-unveils-ai-driven-ad-placement-with-launch-of-adsense-auto-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69803 2018-02-14T12:15:28+00:00 2018-02-14T12:15:28+00:00 Google brings the popular Stories format to AMP: is it worth using? Patricio Robles <p><strong>Snapchat pioneered them, Instagram copied them, and now <a href="https://econsultancy.com/blog/68946-what-the-commodification-of-snapchat-stories-means-for-marketers">the commodification of Stories</a> continues.</strong></p> <p>On Tuesday, Google announced a story format for AMP, its <a href="https://econsultancy.com/blog/68490-google-s-accelerated-mobile-pages-12-pros-and-cons">Accelerated Mobile Pages</a> project that aims to make the web more mobile-friendly, which is currently available as a developer preview.</p><p><a href="https://econsultancy.com/blog/69803-google-brings-the-popular-stories-format-to-amp-is-it-worth-using/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69802 2018-02-14T11:06:52+00:00 2018-02-14T11:06:52+00:00 Unilever fires a shot across the bow of Google and Facebook, but is it all bark and no bite? Patricio Robles <p><strong>Recent history hasn't been so nice to Google and Facebook.</strong></p> <p>In the wake of a growing number of scandals involving fake news and high-profile content creators that publish through their platforms, the two digital behemoths have found themselves facing scrutiny and scorn from the public, politicians and advertisers at a level they haven't experienced previously.</p><p><a href="https://econsultancy.com/blog/69802-unilever-fires-a-shot-across-the-bow-of-google-and-facebook-but-is-it-all-bark-and-no-bite/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69788 2018-02-09T15:00:00+00:00 2018-02-09T15:00:00+00:00 Three marketing trends for Asia-Pacific in 2018 Jeff Rajeck <p><strong>Econsultancy recently published a helpful guide to 2018 marketing trends, <a href="https://econsultancy.com/reports/opportunities-and-challenges-for-marketers-in-2018">Opportunities and Challenges for Marketers in 2018</a>.</strong></p><p><a href="https://econsultancy.com/blog/69788-three-marketing-trends-for-asia-pacific-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69783 2018-02-08T14:30:00+00:00 2018-02-08T14:30:00+00:00 How sports advertisers should react to changing media consumption Patricio Robles <p><strong>On Sunday, advertising's biggest annual event in the U.S., The Super Bowl, took place. </strong></p> <p>With 30-second ad spots selling for a cool $5m, the stakes are high for brands that opt to participate. Creating an ad that isn't well-received, or worse, <a href="https://www.reviewjournal.com/business/biggest-fears-for-super-bowl-advertisers-is-being-forgotten/">is forgotten</a>, by the more than 100m people who tune in to the Big Game, is a big fear.</p><p><a href="https://econsultancy.com/blog/69783-how-sports-advertisers-should-react-to-changing-media-consumption/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69750 2018-01-26T09:56:56+00:00 2018-01-26T09:56:56+00:00 In a blow to marketers, Google will let users opt-out of remarketing ads Patricio Robles <p><strong>Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.</strong></p> <p>Earlier this week, Mozilla <a href="https://blog.mozilla.org/blog/2018/01/23/latest-firefox-quantum-release-now-available-with-new-features/">announced</a> that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.</p><p><a href="https://econsultancy.com/blog/69750-in-a-blow-to-marketers-google-will-let-users-opt-out-of-remarketing-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69735 2018-01-18T12:48:00+00:00 2018-01-18T12:48:00+00:00 What Google's memory loss means for content and SEO strategy Patricio Robles <p><strong>Does Google have memory loss?</strong></p> <p>According to Tim Bray, a former Googler and one of the authors of the original XML specification, the answer is yes.</p><p><a href="https://econsultancy.com/blog/69735-what-google-s-memory-loss-means-for-content-and-seo-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69717 2018-01-11T13:29:36+00:00 2018-01-11T13:29:36+00:00 Remove the waffle from your content or risk failure in voice search Ben Davis <p><strong>At the end of 2017 Google published some specific instructions relating to 'eyes-free' technology (such as voice assistants) in its Search Quality Rating Guidelines.</strong></p> <p>You can read <a href="https://storage.googleapis.com/guidelines-eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf">the guidelines</a> and <a href="https://research.googleblog.com/2017/12/evaluation-of-speech-for-google.html">Google's accompanying blog post</a>, but what I took from it was pretty simple:</p><p><a href="https://econsultancy.com/blog/69717-remove-the-waffle-from-your-content-or-risk-failure-in-voice-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69693 2018-01-04T14:00:00+00:00 2018-01-04T14:00:00+00:00 Seven quick steps to prepare for Google's mobile-first index Andrew Isidoro <p><strong>Even before its <a href="https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html">official announcement back in Nov 2016</a>, Google has been planning a release of a mobile-first iteration for its search engine’s index of webpages.</strong></p><p><a href="https://econsultancy.com/blog/69693-seven-quick-steps-to-prepare-for-google-s-mobile-first-index/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69609 2017-11-27T15:00:00+00:00 2017-11-27T15:00:00+00:00 Should brands be worried about the possible repeal of net neutrality rules? Patricio Robles <p><strong>The potential repeal of the 2015 net neutrality rules that were implemented in the U.S. by the Federal Communications Commission (FCC) has sparked an outcry from consumers, consumer rights groups, businesses and trade organizations.</strong></p> <p>Under a proposal unveiled last week, ISPs would, among other things, no longer be banned from charging companies to prioritize the delivery of their content or restricting access to particular online services that utilize significant resources.</p><p><a href="https://econsultancy.com/blog/69609-should-brands-be-worried-about-the-possible-repeal-of-net-neutrality-rules/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69529 2017-11-07T15:24:00+00:00 2017-11-07T15:24:00+00:00 Could cryptojacking go legit and disrupt digital advertising? Patricio Robles <p><strong>The price of Bitcoin recently touched the $6,000 level for the first time ever, and this year has seen the cryptocurrency's value jump by over 500%.</strong></p> <p>Given the rising fortunes of Bitcoin and other cryptocurrencies like Ethereum, it's no surprise that scammers have sought to capitalize. One of the ways they have attempted to cash in on the cryptocurrency craze is through a new phenomenon dubbed cryptojacking.</p><p><a href="https://econsultancy.com/blog/69529-could-cryptojacking-go-legit-and-disrupt-digital-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69470 2017-10-06T08:00:00+01:00 2017-10-06T08:00:00+01:00 Google ditches first click free, embraces paywalls Patricio Robles <p><strong>This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't saw their search rankings demoted.</strong></p> <p>For years, publishers complained that first click free policy made it difficult for them to maximize their subscription revenue. Yet many chose to follow it rather than give up Google referral traffic.</p><p><a href="https://econsultancy.com/blog/69470-google-ditches-first-click-free-embraces-paywalls/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69410 2017-09-11T14:01:00+01:00 2017-09-11T14:01:00+01:00 Verizon wants customers to give up their data for targeted ads, and it's willing to pay Patricio Robles <p><strong>Thanks to acquisitions exceeding $100bn in recent years, the largest internet service providers (ISPs) in the US <a href="https://econsultancy.com/blog/68945-thanks-to-politicians-isps-could-soon-become-the-dominant-digital-ad-players-in-the-us">are set to become some of the most dominant digital ad players</a>.</strong></p> <p>But while there has been significant concern that the Federal Communications Commission's (FCC) roll-back of consumer broadband privacy rules raises the possibility that ISPs could use their treasure troves of data without customers' permission, the largest ISP in the US appears to be taking a more cautious approach than it might legally have to when it comes to exploiting customer data.</p><p><a href="https://econsultancy.com/blog/69410-verizon-wants-customers-to-give-up-their-data-for-targeted-ads-and-it-s-willing-to-pay/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69397 2017-09-05T15:00:00+01:00 2017-09-05T15:00:00+01:00 Fox plans more 6-second ad slots, as digital influences television Patricio Robles <p><strong>Digital advertising hit a huge milestone this year: in the US, the Interactive Advertising Bureau (IAB) says that <a href="https://econsultancy.com/blog/69042-driven-by-mobile-digital-overtakes-tv-in-us-ad-spend-for-the-first-time">digital ad spend surpassed television ad spend for the first time ever</a>.</strong></p> <p>By most estimates, digital will overtake television on a global basis this year. As the balance of power shifts, the impact of digital is not only reflected in ad spend but in the way television ads are evolving.</p><p><a href="https://econsultancy.com/blog/69397-fox-plans-more-6-second-ad-slots-as-digital-influences-television/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69388 2017-08-31T15:00:00+01:00 2017-08-31T15:00:00+01:00 AR is on the brink of a breakout thanks to new platforms from Google & Apple Patricio Robles <p><strong>On Tuesday, Google <a href="http://android-developers.googleblog.com/2017/08/arcore-augmented-reality-at-android.html">announced</a> ARCore, a new augmented reality (AR) development platform.</strong></p><p><a href="https://econsultancy.com/blog/69388-ar-is-on-the-brink-of-a-breakout-thanks-to-new-platforms-from-google-apple/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69381 2017-08-30T15:00:00+01:00 2017-08-30T15:00:00+01:00 The Google-Facebook duopoly extends to mobile apps: What can marketers do? Patricio Robles <p><strong>According to comScore's <a href="http://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/The-2017-US-Mobile-App-Report">newly-published</a> <em>2017 U.S. Mobile Apps Report</em>, well over half (57%) of the time consumers spend using digital media now occurs in mobile apps.</strong></p> <p>But for marketers looking to use mobile apps to reach consumers, there's some not-so-good news: slightly more than half of smartphone users don't download any new apps in a given month, and of those who do, the highest percentage download just a single app.</p><p><a href="https://econsultancy.com/blog/69381-the-google-facebook-duopoly-extends-to-mobile-apps-what-can-marketers-do/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69375 2017-08-25T11:25:15+01:00 2017-08-25T11:25:15+01:00 With focus on delivering ROI, Facebook makes changes to paid post boosting Patricio Robles <p><strong>Late last year, IPG Mediabrands' Magna predicted that the global market for digital advertising would surpass $200bn and eclipse television ad spend.</strong></p> <p>But the still-growing digital ad pie is no longer a free-for-all. Thanks to concerns over <a href="https://econsultancy.com/blog/69245-native-ads-gain-as-advertisers-seek-brand-safety-away-from-programmatic">brand safety</a>, <a href="https://econsultancy.com/blog/69276-following-youtube-s-brand-safety-backlash-will-ad-relevance-take-center-stage">relevance</a>, <a href="https://econsultancy.com/blog/68852-five-ways-marketers-can-use-analytics-to-combat-ad-fraud/">fraud</a> and <a href="https://econsultancy.com/blog/67246-advertisers-willing-to-shift-spend-over-viewability-report">viewability</a>, advertisers are becoming more careful about how and where they advertise and even the biggest ad platforms are taking note.</p><p><a href="https://econsultancy.com/blog/69375-with-focus-on-delivering-roi-facebook-makes-changes-to-paid-post-boosting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69364 2017-08-23T15:33:00+01:00 2017-08-23T15:33:00+01:00 Walmart signs ecommerce deal with Google to fight Amazon Patricio Robles <p><strong>In an effort to fight off Amazon, Walmart is making a bold move.</strong></p> <p>Yesterday, the world's largest retailer announced that it is teaming up with the world's largest search engine.</p><p><a href="https://econsultancy.com/blog/69364-walmart-signs-ecommerce-deal-with-google-to-fight-amazon/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69326 2017-08-11T09:17:33+01:00 2017-08-11T09:17:33+01:00 Google to start warning sites about bad ad experiences Patricio Robles <p><strong>Last year, Google helped form the Coalition For Better Ads, an organization intended to develop new global standards for online ads that improve user experience. </strong></p> <p>This March, based on research derived from surveys of 25,000 consumers, which sought to identify the least preferred ad types, the Coalition published an initial draft of Better Ads Standards for desktop and mobile. </p><p><a href="https://econsultancy.com/blog/69326-google-to-start-warning-sites-about-bad-ad-experiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69295 2017-08-09T11:43:04+01:00 2017-08-09T11:43:04+01:00 As companies embrace Amazon advertising, some SMBs struggle Patricio Robles <p><strong>For years, while it attracted headlines for its retail and cloud businesses, Amazon has quietly been building an ad business that <a href="https://econsultancy.com/blog/68628-amazon-could-become-an-ad-tech-force-in-2017">could make it a big force in digital advertising as early as this year</a>.</strong></p> <p>Behind Amazon's potential to become a digital ad giant is a powerful trend: more and more consumers are using Amazon as a product search engine.</p><p><a href="https://econsultancy.com/blog/69295-as-companies-embrace-amazon-advertising-some-smbs-struggle/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69312 2017-08-07T16:40:00+01:00 2017-08-07T16:40:00+01:00 Google's badges for Image Search offer a new reason to use structured data Patricio Robles <p><strong><a href="https://econsultancy.com/blog/68984-how-visual-search-is-helping-ecommerce-brands/">Visual search</a> is on the rise.</strong></p><p><a href="https://econsultancy.com/blog/69312-google-s-badges-for-image-search-offer-a-new-reason-to-use-structured-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69272 2017-07-27T14:34:52+01:00 2017-07-27T14:34:52+01:00 Why Google 'news feed' seems like a risky idea to me Ben Davis <p><strong>Last week you will have seen the news that Google has introduced a news feed experience to its app.</strong></p> <p>The GIF below shows what this experience looks like – the homepage will display news stories, videos and music based on a user's search history.</p> <p>Whilst I understand all the arguments for introducing a feed, I can't help but get a sinking feeling. Clutter is about to descend on a service so iconic it should have Grade 1 listing.</p><p><a href="https://econsultancy.com/blog/69272-why-google-news-feed-seems-like-a-risky-idea-to-me/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69276 2017-07-25T15:00:00+01:00 2017-07-25T15:00:00+01:00 Following YouTube's brand safety backlash, will ad relevance take center stage? Patricio Robles <p><strong>Earlier this year, Google found itself facing a major boycott after YouTube advertisers discovered that their ads were being displayed alongside offensive content.</strong></p> <p>Google was forced to respond. It promised advertisers better technology to weed out inappropriate content. And it got stricter about which content it allows to be monetized through ads, much to the chagrin of some of its biggest content creators who generate their revenue solely through ads.</p><p><a href="https://econsultancy.com/blog/69276-following-youtube-s-brand-safety-backlash-will-ad-relevance-take-center-stage/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69263 2017-07-20T11:00:00+01:00 2017-07-20T11:00:00+01:00 Google Analytics will soon be able to answer questions in plain English Patricio Robles <p><strong>"How did traffic from search change year-on-year in June?"</strong></p> <p>In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform.</p><p><a href="https://econsultancy.com/blog/69263-google-analytics-will-soon-be-able-to-answer-questions-in-plain-english/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69231 2017-07-11T15:00:00+01:00 2017-07-11T15:00:00+01:00 Ads.txt, a new standard for fighting inventory spoofing & unauthorized sellers: What you need to know Patricio Robles <p><strong>At the beginning of this month, the IAB's Tech Lab announced <a href="https://iabtechlab.com/ads-txt/">the release</a> of the final Version 1.0 specification Ads.txt, which aims to help prevent inventory spoofing and unauthorized sellers.</strong></p> <p>Here's what publishers and advertisers need to know about Ads.txt.</p><p><a href="https://econsultancy.com/blog/69231-ads-txt-a-new-standard-for-fighting-inventory-spoofing-unauthorized-sellers-what-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69213 2017-06-29T12:00:00+01:00 2017-06-29T12:00:00+01:00 How Europe's $2.7bn Google antitrust fine could impact the internet economy Patricio Robles <p><strong>On Tuesday, the European Commission (EC) announced that it is levying a $2.7bn fine on search giant Google for abusing its dominant search position to illegally favor its own vertical shopping search offering, Google Shopping.</strong></p> <p>In explaining the record fine for breaking EU antitrust rules, EC Commissioner Margrethe Vestager <a href="http://europa.eu/rapid/press-release_IP-17-1784_en.htm">stated</a>:</p><p><a href="https://econsultancy.com/blog/69213-how-europe-s-2-7bn-google-antitrust-fine-could-impact-the-internet-economy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69170 2017-06-13T15:01:02+01:00 2017-06-13T15:01:02+01:00 Survey reveals the most disliked ad formats Patricio Robles <p><strong>In 2004, Neilsen Norman Group (NNG) conducted a survey to determine which ad formats internet users in the U.S. disliked the most.</strong></p> <p>More than a decade later, it decided to revisit its survey and see what has changed given the considerable changes in the digital advertising ecosystem.</p><p><a href="https://econsultancy.com/blog/69170-survey-reveals-the-most-disliked-ad-formats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69154 2017-06-08T14:00:00+01:00 2017-06-08T14:00:00+01:00 Site search after Google – the clock is ticking to find a replacement Andy Favell <p><strong>Websites big and small are (or should be) re-evaluating their search strategy, as Google turns its back on site search.</strong></p> <p>Both Google Search Appliance (for bigger sites and enterprise search) and Google Site Search (for smaller sites) are now on the way out.</p><p><a href="https://econsultancy.com/blog/69154-site-search-after-google-the-clock-is-ticking-to-find-a-replacement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69150 2017-06-08T09:45:00+01:00 2017-06-08T09:45:00+01:00 Google Contributor: What you need to know Patricio Robles <p><strong>With annual advertising revenue exceeding $60bn, Google is one of the companies that stands to lose the most from the rise of ad blockers.</strong></p> <p>Recognizing that <a href="https://econsultancy.com/blog/67076-the-rise-and-rise-of-ad-blockers-stats/">ad blockers are here to stay</a>, Google is trying to make sure it has a seat at the table and can influence the ad blocking ecosystem. For instance, it joined the Coalition for Better Ads last year, and <a href="https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233">just announced</a> it is preparing to build an adblocker into its Chrome browser that will remove ads that don't meet the Coalition's standards.</p><p><a href="https://econsultancy.com/blog/69150-google-contributor-what-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69115 2017-05-26T15:09:25+01:00 2017-05-26T15:09:25+01:00 What marketers need to know about Google Attribution Patricio Robles <p><strong>Despite the fact that it has been a priority for years, attribution remains one of many marketers' biggest challenges.</strong></p> <p>Now, Google is trying to change that with the <a href="https://adwords.googleblog.com/2017/05/powering-ads-and-analytics-innovations.html">unveiling of a new attribution offering</a> called Google Attribution.</p><p><a href="https://econsultancy.com/blog/69115-what-marketers-need-to-know-about-google-attribution/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69075 2017-05-15T15:00:00+01:00 2017-05-15T15:00:00+01:00 Is it too early to predict that Amazon will win the voice-controlled speaker market? Patricio Robles <p><strong>Voice-controlled speakers are one of the primary interfaces through which consumers are interacting with voice-based intelligent personal assistants.</strong></p> <p>Therefore it's no surprise that two of tech's biggest names, Google and Amazon, are battling to control the market for these devices.</p><p><a href="https://econsultancy.com/blog/69075-is-it-too-early-to-predict-that-amazon-will-win-the-voice-controlled-speaker-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69067 2017-05-09T15:03:00+01:00 2017-05-09T15:03:00+01:00 Research: Three ways leading marketers are using measurement to grow Stefan Tornquist <p dir="ltr"><strong>Econsultancy has conducted research in partnership with Google looking at how enterprise brands are responding to the challenge of measurement in a mobile, multichannel and multidevice world.</strong> </p><p><a href="https://econsultancy.com/blog/69067-research-three-ways-leading-marketers-are-using-measurement-to-grow/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69025 2017-05-03T11:58:00+01:00 2017-05-03T11:58:00+01:00 Six fascinating ways Google is innovating in healthcare Ben Davis <p><strong>Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year.</strong></p> <p>I've rounded up six of the most intriguing, including apps, hardware and data management.</p><p><a href="https://econsultancy.com/blog/69025-six-fascinating-ways-google-is-innovating-in-healthcare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69042 2017-04-28T11:15:00+01:00 2017-04-28T11:15:00+01:00 Driven by mobile, digital overtakes TV in US ad spend for the first time Patricio Robles <p><strong>The </strong><strong>Interactive Advertising Bureau (IAB) this week released <a href="https://www.iab.com/news/internet-advertising-revenue-first-time-ever-total-digital-ad-spend-hits-landmark-72-5-billion-2016/">its numbers for ad spend in the US in 2016</a>, and f</strong><strong>or the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads.</strong></p><p><a href="https://econsultancy.com/blog/69042-driven-by-mobile-digital-overtakes-tv-in-us-ad-spend-for-the-first-time/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68982 2017-04-21T09:59:55+01:00 2017-04-21T09:59:55+01:00 Five keys to managing your online reputation in Google search Marcus Tober <p><strong>Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider?</strong></p> <p>UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was <a href="http://www.sacbee.com/news/local/article71659992.html">reportedly forced to spend $175,000</a> to help clean up negative references about it that appeared online after an incident when student protesters were sprayed with pepper spray by campus police.</p><p><a href="https://econsultancy.com/blog/68982-five-keys-to-managing-your-online-reputation-in-google-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68980 2017-04-10T15:00:00+01:00 2017-04-10T15:00:00+01:00 Digital advertising is totally out of control Patricio Robles <p><strong>In the drive to maximize reach and efficiency, advertisers have embraced an increasingly complex digital ad ecosystem that is more and more automated and opaque.</strong></p> <p>Now, at a time when consumers are demonstrating heightened concern about hate speech, offensive content, and social and political issues, advertisers are learning the hard way that they have helped create a monster they aren't in control of.</p><p><a href="https://econsultancy.com/blog/68980-digital-advertising-is-totally-out-of-control/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68945 2017-04-03T14:01:17+01:00 2017-04-03T14:01:17+01:00 Thanks to politicians, ISPs could soon become the dominant digital ad players in the US Patricio Robles <p><strong>Three of the largest internet service providers (ISPs) in the US – Comcast, Verizon and AT&amp;T – have in recent years spent well over $100bn acquiring companies like NBCUniversal, AOL, Yahoo and Time Warner.</strong></p><p><a href="https://econsultancy.com/blog/68945-thanks-to-politicians-isps-could-soon-become-the-dominant-digital-ad-players-in-the-us/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68926 2017-03-23T14:22:23+00:00 2017-03-23T14:22:23+00:00 Why Google Home ads are like The Truman Show and the future is better CRM Ben Davis <p><strong>Imagine if, in the movie Her, just as Joaquin Phoenix's character feels the pangs of love for his automated personal assistant, Samantha, she had said: "I'm not sure about you, but personally I feel Bank of America offers a very competitive mortgage product for first time buyers."</strong></p> <p>Complete mood killer.</p><p><a href="https://econsultancy.com/blog/68926-why-google-home-ads-are-like-the-truman-show-and-the-future-is-better-crm/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>