tag:econsultancy.com,2008:/blog/tags/google Posts tagged with "Google" from the Econsultancy blog 2017-11-07T15:24:00+00:00 tag:econsultancy.com,2008:BlogPost/69529 2017-11-07T15:24:00+00:00 2017-11-07T15:24:00+00:00 Could cryptojacking go legit and disrupt digital advertising? Patricio Robles <p><strong>The price of Bitcoin recently touched the $6,000 level for the first time ever, and this year has seen the cryptocurrency's value jump by over 500%.</strong></p> <p>Given the rising fortunes of Bitcoin and other cryptocurrencies like Ethereum, it's no surprise that scammers have sought to capitalize. One of the ways they have attempted to cash in on the cryptocurrency craze is through a new phenomenon dubbed cryptojacking.</p><p><a href="https://econsultancy.com/blog/69529-could-cryptojacking-go-legit-and-disrupt-digital-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69470 2017-10-06T08:00:00+01:00 2017-10-06T08:00:00+01:00 Google ditches first click free, embraces paywalls Patricio Robles <p><strong>This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't saw their search rankings demoted.</strong></p> <p>For years, publishers complained that first click free policy made it difficult for them to maximize their subscription revenue. Yet many chose to follow it rather than give up Google referral traffic.</p><p><a href="https://econsultancy.com/blog/69470-google-ditches-first-click-free-embraces-paywalls/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69410 2017-09-11T14:01:00+01:00 2017-09-11T14:01:00+01:00 Verizon wants customers to give up their data for targeted ads, and it's willing to pay Patricio Robles <p><strong>Thanks to acquisitions exceeding $100bn in recent years, the largest internet service providers (ISPs) in the US <a href="https://econsultancy.com/blog/68945-thanks-to-politicians-isps-could-soon-become-the-dominant-digital-ad-players-in-the-us">are set to become some of the most dominant digital ad players</a>.</strong></p> <p>But while there has been significant concern that the Federal Communications Commission's (FCC) roll-back of consumer broadband privacy rules raises the possibility that ISPs could use their treasure troves of data without customers' permission, the largest ISP in the US appears to be taking a more cautious approach than it might legally have to when it comes to exploiting customer data.</p><p><a href="https://econsultancy.com/blog/69410-verizon-wants-customers-to-give-up-their-data-for-targeted-ads-and-it-s-willing-to-pay/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69397 2017-09-05T15:00:00+01:00 2017-09-05T15:00:00+01:00 Fox plans more 6-second ad slots, as digital influences television Patricio Robles <p><strong>Digital advertising hit a huge milestone this year: in the US, the Interactive Advertising Bureau (IAB) says that <a href="https://econsultancy.com/blog/69042-driven-by-mobile-digital-overtakes-tv-in-us-ad-spend-for-the-first-time">digital ad spend surpassed television ad spend for the first time ever</a>.</strong></p> <p>By most estimates, digital will overtake television on a global basis this year. As the balance of power shifts, the impact of digital is not only reflected in ad spend but in the way television ads are evolving.</p><p><a href="https://econsultancy.com/blog/69397-fox-plans-more-6-second-ad-slots-as-digital-influences-television/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69388 2017-08-31T15:00:00+01:00 2017-08-31T15:00:00+01:00 AR is on the brink of a breakout thanks to new platforms from Google & Apple Patricio Robles <p><strong>On Tuesday, Google <a href="http://android-developers.googleblog.com/2017/08/arcore-augmented-reality-at-android.html">announced</a> ARCore, a new augmented reality (AR) development platform.</strong></p><p><a href="https://econsultancy.com/blog/69388-ar-is-on-the-brink-of-a-breakout-thanks-to-new-platforms-from-google-apple/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69381 2017-08-30T15:00:00+01:00 2017-08-30T15:00:00+01:00 The Google-Facebook duopoly extends to mobile apps: What can marketers do? Patricio Robles <p><strong>According to comScore's <a href="http://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/The-2017-US-Mobile-App-Report">newly-published</a> <em>2017 U.S. Mobile Apps Report</em>, well over half (57%) of the time consumers spend using digital media now occurs in mobile apps.</strong></p> <p>But for marketers looking to use mobile apps to reach consumers, there's some not-so-good news: slightly more than half of smartphone users don't download any new apps in a given month, and of those who do, the highest percentage download just a single app.</p><p><a href="https://econsultancy.com/blog/69381-the-google-facebook-duopoly-extends-to-mobile-apps-what-can-marketers-do/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69375 2017-08-25T11:25:15+01:00 2017-08-25T11:25:15+01:00 With focus on delivering ROI, Facebook makes changes to paid post boosting Patricio Robles <p><strong>Late last year, IPG Mediabrands' Magna predicted that the global market for digital advertising would surpass $200bn and eclipse television ad spend.</strong></p> <p>But the still-growing digital ad pie is no longer a free-for-all. Thanks to concerns over <a href="https://econsultancy.com/blog/69245-native-ads-gain-as-advertisers-seek-brand-safety-away-from-programmatic">brand safety</a>, <a href="https://econsultancy.com/blog/69276-following-youtube-s-brand-safety-backlash-will-ad-relevance-take-center-stage">relevance</a>, <a href="https://econsultancy.com/blog/68852-five-ways-marketers-can-use-analytics-to-combat-ad-fraud/">fraud</a> and <a href="https://econsultancy.com/blog/67246-advertisers-willing-to-shift-spend-over-viewability-report">viewability</a>, advertisers are becoming more careful about how and where they advertise and even the biggest ad platforms are taking note.</p><p><a href="https://econsultancy.com/blog/69375-with-focus-on-delivering-roi-facebook-makes-changes-to-paid-post-boosting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69364 2017-08-23T15:33:00+01:00 2017-08-23T15:33:00+01:00 Walmart signs ecommerce deal with Google to fight Amazon Patricio Robles <p><strong>In an effort to fight off Amazon, Walmart is making a bold move.</strong></p> <p>Yesterday, the world's largest retailer announced that it is teaming up with the world's largest search engine.</p><p><a href="https://econsultancy.com/blog/69364-walmart-signs-ecommerce-deal-with-google-to-fight-amazon/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69326 2017-08-11T09:17:33+01:00 2017-08-11T09:17:33+01:00 Google to start warning sites about bad ad experiences Patricio Robles <p><strong>Last year, Google helped form the Coalition For Better Ads, an organization intended to develop new global standards for online ads that improve user experience. </strong></p> <p>This March, based on research derived from surveys of 25,000 consumers, which sought to identify the least preferred ad types, the Coalition published an initial draft of Better Ads Standards for desktop and mobile. </p><p><a href="https://econsultancy.com/blog/69326-google-to-start-warning-sites-about-bad-ad-experiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69295 2017-08-09T11:43:04+01:00 2017-08-09T11:43:04+01:00 As companies embrace Amazon advertising, some SMBs struggle Patricio Robles <p><strong>For years, while it attracted headlines for its retail and cloud businesses, Amazon has quietly been building an ad business that <a href="https://econsultancy.com/blog/68628-amazon-could-become-an-ad-tech-force-in-2017">could make it a big force in digital advertising as early as this year</a>.</strong></p> <p>Behind Amazon's potential to become a digital ad giant is a powerful trend: more and more consumers are using Amazon as a product search engine.</p><p><a href="https://econsultancy.com/blog/69295-as-companies-embrace-amazon-advertising-some-smbs-struggle/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69312 2017-08-07T16:40:00+01:00 2017-08-07T16:40:00+01:00 Google's badges for Image Search offer a new reason to use structured data Patricio Robles <p><strong><a href="https://econsultancy.com/blog/68984-how-visual-search-is-helping-ecommerce-brands/">Visual search</a> is on the rise.</strong></p><p><a href="https://econsultancy.com/blog/69312-google-s-badges-for-image-search-offer-a-new-reason-to-use-structured-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69272 2017-07-27T14:34:52+01:00 2017-07-27T14:34:52+01:00 Why Google 'news feed' seems like a risky idea to me Ben Davis <p><strong>Last week you will have seen the news that Google has introduced a news feed experience to its app.</strong></p> <p>The GIF below shows what this experience looks like – the homepage will display news stories, videos and music based on a user's search history.</p> <p>Whilst I understand all the arguments for introducing a feed, I can't help but get a sinking feeling. Clutter is about to descend on a service so iconic it should have Grade 1 listing.</p><p><a href="https://econsultancy.com/blog/69272-why-google-news-feed-seems-like-a-risky-idea-to-me/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69276 2017-07-25T15:00:00+01:00 2017-07-25T15:00:00+01:00 Following YouTube's brand safety backlash, will ad relevance take center stage? Patricio Robles <p><strong>Earlier this year, Google found itself facing a major boycott after YouTube advertisers discovered that their ads were being displayed alongside offensive content.</strong></p> <p>Google was forced to respond. It promised advertisers better technology to weed out inappropriate content. And it got stricter about which content it allows to be monetized through ads, much to the chagrin of some of its biggest content creators who generate their revenue solely through ads.</p><p><a href="https://econsultancy.com/blog/69276-following-youtube-s-brand-safety-backlash-will-ad-relevance-take-center-stage/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69263 2017-07-20T11:00:00+01:00 2017-07-20T11:00:00+01:00 Google Analytics will soon be able to answer questions in plain English Patricio Robles <p><strong>"How did traffic from search change year-on-year in June?"</strong></p> <p>In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform.</p><p><a href="https://econsultancy.com/blog/69263-google-analytics-will-soon-be-able-to-answer-questions-in-plain-english/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69231 2017-07-11T15:00:00+01:00 2017-07-11T15:00:00+01:00 Ads.txt, a new standard for fighting inventory spoofing & unauthorized sellers: What you need to know Patricio Robles <p><strong>At the beginning of this month, the IAB's Tech Lab announced <a href="https://iabtechlab.com/ads-txt/">the release</a> of the final Version 1.0 specification Ads.txt, which aims to help prevent inventory spoofing and unauthorized sellers.</strong></p> <p>Here's what publishers and advertisers need to know about Ads.txt.</p><p><a href="https://econsultancy.com/blog/69231-ads-txt-a-new-standard-for-fighting-inventory-spoofing-unauthorized-sellers-what-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69213 2017-06-29T12:00:00+01:00 2017-06-29T12:00:00+01:00 How Europe's $2.7bn Google antitrust fine could impact the internet economy Patricio Robles <p><strong>On Tuesday, the European Commission (EC) announced that it is levying a $2.7bn fine on search giant Google for abusing its dominant search position to illegally favor its own vertical shopping search offering, Google Shopping.</strong></p> <p>In explaining the record fine for breaking EU antitrust rules, EC Commissioner Margrethe Vestager <a href="http://europa.eu/rapid/press-release_IP-17-1784_en.htm">stated</a>:</p><p><a href="https://econsultancy.com/blog/69213-how-europe-s-2-7bn-google-antitrust-fine-could-impact-the-internet-economy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69170 2017-06-13T15:01:02+01:00 2017-06-13T15:01:02+01:00 Survey reveals the most disliked ad formats Patricio Robles <p><strong>In 2004, Neilsen Norman Group (NNG) conducted a survey to determine which ad formats internet users in the U.S. disliked the most.</strong></p> <p>More than a decade later, it decided to revisit its survey and see what has changed given the considerable changes in the digital advertising ecosystem.</p><p><a href="https://econsultancy.com/blog/69170-survey-reveals-the-most-disliked-ad-formats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69154 2017-06-08T14:00:00+01:00 2017-06-08T14:00:00+01:00 Site search after Google – the clock is ticking to find a replacement Andy Favell <p><strong>Websites big and small are (or should be) re-evaluating their search strategy, as Google turns its back on site search.</strong></p> <p>Both Google Search Appliance (for bigger sites and enterprise search) and Google Site Search (for smaller sites) are now on the way out.</p><p><a href="https://econsultancy.com/blog/69154-site-search-after-google-the-clock-is-ticking-to-find-a-replacement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69150 2017-06-08T09:45:00+01:00 2017-06-08T09:45:00+01:00 Google Contributor: What you need to know Patricio Robles <p><strong>With annual advertising revenue exceeding $60bn, Google is one of the companies that stands to lose the most from the rise of ad blockers.</strong></p> <p>Recognizing that <a href="https://econsultancy.com/blog/67076-the-rise-and-rise-of-ad-blockers-stats/">ad blockers are here to stay</a>, Google is trying to make sure it has a seat at the table and can influence the ad blocking ecosystem. For instance, it joined the Coalition for Better Ads last year, and <a href="https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233">just announced</a> it is preparing to build an adblocker into its Chrome browser that will remove ads that don't meet the Coalition's standards.</p><p><a href="https://econsultancy.com/blog/69150-google-contributor-what-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69115 2017-05-26T15:09:25+01:00 2017-05-26T15:09:25+01:00 What marketers need to know about Google Attribution Patricio Robles <p><strong>Despite the fact that it has been a priority for years, attribution remains one of many marketers' biggest challenges.</strong></p> <p>Now, Google is trying to change that with the <a href="https://adwords.googleblog.com/2017/05/powering-ads-and-analytics-innovations.html">unveiling of a new attribution offering</a> called Google Attribution.</p><p><a href="https://econsultancy.com/blog/69115-what-marketers-need-to-know-about-google-attribution/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69075 2017-05-15T15:00:00+01:00 2017-05-15T15:00:00+01:00 Is it too early to predict that Amazon will win the voice-controlled speaker market? Patricio Robles <p><strong>Voice-controlled speakers are one of the primary interfaces through which consumers are interacting with voice-based intelligent personal assistants.</strong></p> <p>Therefore it's no surprise that two of tech's biggest names, Google and Amazon, are battling to control the market for these devices.</p><p><a href="https://econsultancy.com/blog/69075-is-it-too-early-to-predict-that-amazon-will-win-the-voice-controlled-speaker-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69067 2017-05-09T15:03:00+01:00 2017-05-09T15:03:00+01:00 Research: Three ways leading marketers are using measurement to grow Stefan Tornquist <p dir="ltr"><strong>Econsultancy has conducted research in partnership with Google looking at how enterprise brands are responding to the challenge of measurement in a mobile, multichannel and multidevice world.</strong> </p><p><a href="https://econsultancy.com/blog/69067-research-three-ways-leading-marketers-are-using-measurement-to-grow/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69025 2017-05-03T11:58:00+01:00 2017-05-03T11:58:00+01:00 Six fascinating ways Google is innovating in healthcare Ben Davis <p><strong>Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year.</strong></p> <p>I've rounded up six of the most intriguing, including apps, hardware and data management.</p><p><a href="https://econsultancy.com/blog/69025-six-fascinating-ways-google-is-innovating-in-healthcare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69042 2017-04-28T11:15:00+01:00 2017-04-28T11:15:00+01:00 Driven by mobile, digital overtakes TV in US ad spend for the first time Patricio Robles <p><strong>The </strong><strong>Interactive Advertising Bureau (IAB) this week released <a href="https://www.iab.com/news/internet-advertising-revenue-first-time-ever-total-digital-ad-spend-hits-landmark-72-5-billion-2016/">its numbers for ad spend in the US in 2016</a>, and f</strong><strong>or the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads.</strong></p><p><a href="https://econsultancy.com/blog/69042-driven-by-mobile-digital-overtakes-tv-in-us-ad-spend-for-the-first-time/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68982 2017-04-21T09:59:55+01:00 2017-04-21T09:59:55+01:00 Five keys to managing your online reputation in Google search Marcus Tober <p><strong>Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider?</strong></p> <p>UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was <a href="http://www.sacbee.com/news/local/article71659992.html">reportedly forced to spend $175,000</a> to help clean up negative references about it that appeared online after an incident when student protesters were sprayed with pepper spray by campus police.</p><p><a href="https://econsultancy.com/blog/68982-five-keys-to-managing-your-online-reputation-in-google-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68980 2017-04-10T15:00:00+01:00 2017-04-10T15:00:00+01:00 Digital advertising is totally out of control Patricio Robles <p><strong>In the drive to maximize reach and efficiency, advertisers have embraced an increasingly complex digital ad ecosystem that is more and more automated and opaque.</strong></p> <p>Now, at a time when consumers are demonstrating heightened concern about hate speech, offensive content, and social and political issues, advertisers are learning the hard way that they have helped create a monster they aren't in control of.</p><p><a href="https://econsultancy.com/blog/68980-digital-advertising-is-totally-out-of-control/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68945 2017-04-03T14:01:17+01:00 2017-04-03T14:01:17+01:00 Thanks to politicians, ISPs could soon become the dominant digital ad players in the US Patricio Robles <p><strong>Three of the largest internet service providers (ISPs) in the US – Comcast, Verizon and AT&amp;T – have in recent years spent well over $100bn acquiring companies like NBCUniversal, AOL, Yahoo and Time Warner.</strong></p><p><a href="https://econsultancy.com/blog/68945-thanks-to-politicians-isps-could-soon-become-the-dominant-digital-ad-players-in-the-us/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68926 2017-03-23T14:22:23+00:00 2017-03-23T14:22:23+00:00 Why Google Home ads are like The Truman Show and the future is better CRM Ben Davis <p><strong>Imagine if, in the movie Her, just as Joaquin Phoenix's character feels the pangs of love for his automated personal assistant, Samantha, she had said: "I'm not sure about you, but personally I feel Bank of America offers a very competitive mortgage product for first time buyers."</strong></p> <p>Complete mood killer.</p><p><a href="https://econsultancy.com/blog/68926-why-google-home-ads-are-like-the-truman-show-and-the-future-is-better-crm/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68917 2017-03-20T14:58:48+00:00 2017-03-20T14:58:48+00:00 Can brands tell a story in six seconds? YouTube hopes so Patricio Robles <p><strong>YouTube <a href="https://econsultancy.com/blog/68841-youtube-to-remove-30s-unskippable-ads-what-does-it-mean-for-brands/">is removing 30-second unskippable ads</a> and in their place it will push a six-second format it calls Bumper ads.</strong></p><p><a href="https://econsultancy.com/blog/68917-can-brands-tell-a-story-in-six-seconds-youtube-hopes-so/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68881 2017-03-13T14:38:17+00:00 2017-03-13T14:38:17+00:00 Dodgy testimonials might get your agency's AdWords account suspended Ben Davis <p><strong>Marketing agencies and martech providers need to be careful with product or service testimonials on their website landing pages.</strong></p> <p>If these businesses don't exercise caution, Google may suspend their AdWords account.</p><p><a href="https://econsultancy.com/blog/68881-dodgy-testimonials-might-get-your-agency-s-adwords-account-suspended/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68852 2017-03-01T01:00:00+00:00 2017-03-01T01:00:00+00:00 Five ways marketers can use analytics to combat ad fraud Jeff Rajeck <p><strong>Data from ad campaigns has, in some ways, never been so important. </strong></p> <p>Data has become the way marketers know whether the brand messaging is right, what drives customers to purchase and where they should advertise in the future.</p><p><a href="https://econsultancy.com/blog/68852-five-ways-marketers-can-use-analytics-to-combat-ad-fraud/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68801 2017-02-13T15:08:38+00:00 2017-02-13T15:08:38+00:00 The WSJ ditches Google's ‘First Click Free’, falls back on stronger paywall Patricio Robles <p><strong>In an effort to increase paid subscriptions, the Wall Street Journal (WSJ) last year began experimenting with changes to the mechanics of its paywall.</strong></p> <p>As part of its experimentation, the WSJ began limiting access to its content through Google's First Click Free program.</p><p><a href="https://econsultancy.com/blog/68801-the-wsj-ditches-google-s-first-click-free-falls-back-on-stronger-paywall/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68775 2017-02-07T14:47:00+00:00 2017-02-07T14:47:00+00:00 Retailers beware, Amazon could be about to shake up Google PLAs Patricio Robles <p><strong>After years of being absent from the market for Google Product Listing Ads (<a href="https://www.google.co.uk/ads/innovations/productlistingads.html">PLAs</a>), it appears that online retail's 800-pound gorilla is finally getting into the game.</strong></p> <p>This could have a big impact on other retailers using PLAs to market their wares to consumers.</p><p><a href="https://econsultancy.com/blog/68775-retailers-beware-amazon-could-be-about-to-shake-up-google-plas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68774 2017-02-03T14:12:04+00:00 2017-02-03T14:12:04+00:00 10 interesting things from Snapchat's IPO filing Patricio Robles <p><strong>On Thursday, Snapchat filed with the US Securities and Exchange Commission (SEC) to go public.</strong></p> <p>The move, which has been anticipated for some time, paves the way for the biggest initial public offering (IPO) since Facebook made its debut on the NASDAQ exchange in May 2012.</p><p><a href="https://econsultancy.com/blog/68774-10-interesting-things-from-snapchat-s-ipo-filing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68768 2017-02-02T14:41:08+00:00 2017-02-02T14:41:08+00:00 What marketers need to know about Pinterest's new search ads Patricio Robles <p><strong>Pinterest <a href="https://econsultancy.com/blog/64216-pinterest-overtakes-facebook-for-uk-referral-revenue">has proven</a> to be a revenue-driver for retailers, and for that reason, it has been made <a href="https://econsultancy.com/blog/66855-why-pinterest-should-be-part-of-your-marketing-strategy/">an important part of digital marketing strategy</a> for many brands, including <a href="https://econsultancy.com/blog/65826-what-is-asos-doing-so-right-on-pinterest/">ASOS</a> and <a href="https://econsultancy.com/blog/67720-how-made-com-succeeds-on-pinterest/">Made.com</a>.</strong></p> <p>Now, marketers will have even more opportunities to reach consumers on Pinterest thanks to the launch of search ads on the popular service.</p><p><a href="https://econsultancy.com/blog/68768-what-marketers-need-to-know-about-pinterest-s-new-search-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68724 2017-01-20T11:27:00+00:00 2017-01-20T11:27:00+00:00 Marketers plan Facebook audits following metrics faux pas Patricio Robles <p><strong>With the world's largest social network, it's no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.</strong></p> <p><a href="http://adage.com/article/digital/marketers-facebook-audits-digital-ad-trust/307539/">According to</a> a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they're running on the social network.</p><p><a href="https://econsultancy.com/blog/68724-marketers-plan-facebook-audits-following-metrics-faux-pas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68664 2016-12-23T11:57:29+00:00 2016-12-23T11:57:29+00:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's digital news covers the serious, the sublime and the stupid.</strong></p> <p>Google is under attack yet again and Amazon keeps on keeping on.</p> <p>Enjoy..</p><p><a href="https://econsultancy.com/blog/68664-all-the-digital-news-stories-you-missed-this-week-18/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68628 2016-12-14T14:11:58+00:00 2016-12-14T14:11:58+00:00 Amazon could become an ad tech force in 2017 Patricio Robles <p><strong>Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has <a href="https://econsultancy.com/blog/459-amazon-trials-clickriver-ppc-ad-platform/">been involved in the online ad ecosystem for some time</a>. </strong></p> <p>But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called <a href="https://aps.amazon.com/aps/index.html">Amazon Publisher Services</a> (APS).</p><p><a href="https://econsultancy.com/blog/68628-amazon-could-become-an-ad-tech-force-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68561 2016-11-25T10:06:01+00:00 2016-11-25T10:06:01+00:00 All the digital news stories you missed this week Ben Davis <p><strong>Happy Black Friday to you all - undoubtedly the most sanctified and unanimously-loved day of them all.</strong></p> <p>It's not been the busiest week of digital news, but there's plenty a discerning reader like you needs to keep abreast of.</p><p><a href="https://econsultancy.com/blog/68561-all-the-digital-news-stories-you-missed-this-week-14/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68547 2016-11-21T15:30:00+00:00 2016-11-21T15:30:00+00:00 How advertisers are being exploited by fake news sites Patricio Robles <p><strong>Donald Trump's upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.</strong></p> <p>Much of this debate has focused on fake news sites and how articles they published <a href="https://econsultancy.com/blog/68518-following-donald-trump-s-election-the-war-against-algorithms-has-begun/">found an audience thanks to the algorithms used by social networks and search engines</a>.</p><p><a href="https://econsultancy.com/blog/68547-how-advertisers-are-being-exploited-by-fake-news-sites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68541 2016-11-18T14:19:15+00:00 2016-11-18T14:19:15+00:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's digital news sees plenty from the world of social media, alongside a dose of alt-right controversy and some smashing results from China.</strong></p> <p>Elsewhere, we've seen gender updates from Tinder and a lovely Rube Goldberg recruitment video from AT&amp;T.</p> <p>Dive in.</p><p><a href="https://econsultancy.com/blog/68541-all-the-digital-news-stories-you-missed-this-week-13/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68523 2016-11-14T14:00:00+00:00 2016-11-14T14:00:00+00:00 10 ways the Donald Trump presidency could affect tech and media Patricio Robles <p><strong>In January, <a href="https://econsultancy.com/blog/68518-following-donald-trump-s-election-the-war-against-algorithms-has-begun/">Donald Trump</a> will be sworn in as the 45th president of the United States.</strong></p> <p>His stunning upset victory as an outsider with no political experience shocked the world, and now everybody is trying to figure out what the Trump presidency will actually mean.</p><p><a href="https://econsultancy.com/blog/68523-10-ways-the-donald-trump-presidency-could-affect-tech-and-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68518 2016-11-11T14:54:58+00:00 2016-11-11T14:54:58+00:00 Following Donald Trump's election, the war against algorithms has begun Patricio Robles <p><strong>Algorithms run the internet.</strong></p> <p>On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.</p><p><a href="https://econsultancy.com/blog/68518-following-donald-trump-s-election-the-war-against-algorithms-has-begun/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68490 2016-11-08T09:50:00+00:00 2016-11-08T09:50:00+00:00 Google's Accelerated Mobile Pages: 12 pros and cons Ben Davis <p><strong>The Accelerated Mobile Pages (AMP) project seems to be progressing nicely.</strong></p> <p>Google has recently revealed integrations with Tag Manager, A/B testing in Analytics, long-awaited form elements are now possible (e.g. email fields), and there's a continuing <a href="https://www.ampproject.org/roadmap/">roadmap of features</a>.</p> <p>For the uninitiated, here is a digested list of AMP's pros and cons.</p><p><a href="https://econsultancy.com/blog/68490-google-s-accelerated-mobile-pages-12-pros-and-cons/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68425 2016-10-20T11:50:28+01:00 2016-10-20T11:50:28+01:00 Google to create separate mobile index: What you need to know Patricio Robles <p><strong>If you needed any more evidence that mobile has taken over the world, you got it last week when news broke that Google is going to be creating a dedicated mobile index.</strong></p> <p>Here's what you need to know about it.</p><p><a href="https://econsultancy.com/blog/68425-google-to-create-separate-mobile-index-what-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68397 2016-10-13T14:27:05+01:00 2016-10-13T14:27:05+01:00 If search marketers can't predict which pages will outrank each other, is SEO just a crapshoot? Patricio Robles <p><strong>For years, many companies have invested heavily in SEO. But when it really comes down to it, is SEO just a crapshoot?</strong></p> <p>That's a question worth asking following <a href="https://moz.com/blog/can-you-guess-which-page-ranks-better">a survey</a> that asked hundreds of respondents to predict which page would rank higher than the other for a variety of keywords.</p> <p>The result: "most SEOs are no better than a coin-flip at predicting which page will rank better."</p><p><a href="https://econsultancy.com/blog/68397-if-search-marketers-can-t-predict-which-pages-will-outrank-each-other-is-seo-just-a-crapshoot/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68362 2016-10-07T13:45:03+01:00 2016-10-07T13:45:03+01:00 What would a Twitter acquisition mean for marketers? Patricio Robles <p><strong>For weeks, rumors have been swirling that Twitter is a buy-out target.</strong></p> <p>The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter's share price to drop by 20%.</p> <p>It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.</p><p><a href="https://econsultancy.com/blog/68362-what-would-a-twitter-acquisition-mean-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68389 2016-10-07T11:43:52+01:00 2016-10-07T11:43:52+01:00 All the digital news stories you missed this week Ben Davis <p><strong>If, like me, you were lucky enough to be at the <a href="http://www.festivalofmarketing.com/welcome?utm_source=econsultancy&amp;utm_medium=blog&amp;utm_campaign=econ%20blog">best event in the marketing and advertising industry</a> this week, you may have hazy memories of the week's news.</strong></p> <p>Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.</p><p><a href="https://econsultancy.com/blog/68389-all-the-digital-news-stories-you-missed-this-week-8/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68337 2016-09-28T11:21:30+01:00 2016-09-28T11:21:30+01:00 The 10 things you need to know about Google Penguin 4.0 Patricio Robles <p><strong>If you live and breathe SEO, when somebody mentions the word "penguin," you probably don't think about a cute little animal. </strong></p> <p>And <a href="https://econsultancy.com/blog/65621-penguin-3-0-what-s-it-all-about">for good reason</a>.  </p> <p>Now, the penguin is back, as Google <a href="https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html">announced</a> a major Penguin 4.0 update last Friday.</p><p><a href="https://econsultancy.com/blog/68337-the-10-things-you-need-to-know-about-google-penguin-4-0/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68333 2016-09-26T14:52:38+01:00 2016-09-26T14:52:38+01:00 What brands need to know about Snapchat Spectacles Patricio Robles <p><strong>Snapchat is getting into the hardware game.</strong></p> <p>On Friday, the company unveiled <a href="https://spectacles.com/">Spectacles</a>, a pair of sunglasses that comes equipped with a video camera that records clips, or Snaps, of up to 10 seconds.</p><p><a href="https://econsultancy.com/blog/68333-what-brands-need-to-know-about-snapchat-spectacles/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>