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It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?
What is company culture?
It's more than some free snacks and an away day, but exactly how much more?
Well, digital-first organisations and startups are often defined by a transparency that's lacking from more conservative public and private owned companies.
Here's a roundup of five companies that champion transparency.
Cross-device conversions can now be reported at keyword-level in Google's search, display and shopping ad products.
This means advertisers can optimise for cross-device conversions within their automated bid strategies, for example looking at cost per acquisiton (CPA) across mobile, tablet and desktop.
What does this mean in the context of other recent Google product updates?
You may have seen the news that Google plans to provide web search results and search ads for an unspecified number of Yahoo user queries.
See the SEC filing here. So, what does that mean for marketers?
Every month Google delivers results for about 50bn mobile searches, and in May the search giant revealed that mobile devices produce more searches than their desktop cousins in 10 countries, including the US and Japan.
So it's no surprise that marketers are paying a lot of attention to mobile search, from ensuring that their sites live up to Google's mobile-friendliness standards to pouring money into mobile paid search.
For years many have argued that Facebook is the biggest threat to Google's dominance on the web, and some have even suggested that the social networking giant could one day challenge Google in search.
The latter remains to be seen, but Facebook has taken a major step in that direction with the launch of Search FYI.
I apologise for lumping all SEOs together in the headline, some are good and some are still bad, but as the layman or 'content person' knows, there are a lot of opinions out there.
If you came via the blog homepage, the header image on this post showed Jupiter, Mercury and Io from Roman myth.
Myth is a word that crops up a fair bit in SEO, such is the knowledge of the 'inner workings' of the Google 'algorithm'.
Search for 'Black Friday' and related terms in Google UK and you'll likely be returned a host of US websites in the results.
Below is page one of the UK SERPs (search engine results pages). As you can see, six out of the nine results are US sites.
The rise of native apps is one of the biggest threats to Google's dominance, but the search giant isn't sitting idly by.
In fact, slowly and sometimes quietly, it's increasingly working to extend its influence into the apps Googlebot can't reach.
It's been a busy couple of weeks for Facebook, Google and Twitter. So, I thought I'd round up the news items and product launches that have been announced, into one handy digest.
Here's what you might have missed...
With Mobilegeddon, Google threatened publishers who refused to pay attention to mobile experience.
Now, the search giant is trying to help publishers by unveiling the Accelerated Mobile Pages (AMP) Project, which, if successful, could drastically change the way publishers build mobile webpages.
Customer Match is Google's equivalent of Facebook Custom Audiences, using email addresses to target PPC ads and display ads across Gmail and YouTube.
You can read the Google announcement here for a quick summary. But, what will Customer Match mean for marketers?