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Posts tagged with Google


Three ranking factors SEOs cannot agree on

I apologise for lumping all SEOs together in the headline, some are good and some are still bad, but as the layman or 'content person' knows, there are a lot of opinions out there.

If you came via the blog homepage, the header image on this post showed Jupiter, Mercury and Io from Roman myth. 

Myth is a word that crops up a fair bit in SEO, such is the knowledge of the 'inner workings' of the Google 'algorithm'.

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Black Friday: US sites ranking well in Google UK results

Search for 'Black Friday' and related terms in Google UK and you'll likely be returned a host of US websites in the results.

Below is page one of the UK SERPs (search engine results pages). As you can see, six out of the nine results are US sites.


Google pushing hard to extend influence to apps

The rise of native apps is one of the biggest threats to Google's dominance, but the search giant isn't sitting idly by.

In fact, slowly and sometimes quietly, it's increasingly working to extend its influence into the apps Googlebot can't reach.

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10 Facebook, Google and Twitter updates you might have missed this week

It's been a busy couple of weeks for Facebook, Google and Twitter. So, I thought I'd round up the news items and product launches that have been announced, into one handy digest.

Here's what you might have missed...


Google's Accelerated Mobile Pages Project: What publishers need to know

With Mobilegeddon, Google threatened publishers who refused to pay attention to mobile experience.

Now, the search giant is trying to help publishers by unveiling the Accelerated Mobile Pages (AMP) Project, which, if successful, could drastically change the way publishers build mobile webpages.

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Google Customer Match: what does it mean for marketers?

Customer Match is Google's equivalent of Facebook Custom Audiences, using email addresses to target PPC ads and display ads across Gmail and YouTube.

You can read the Google announcement here for a quick summary. But, what will Customer Match mean for marketers?

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Google Customer Match shows supremacy of first-party data

As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail.


Three incorrect SEO generalisations that could damage your business

Disclaimer: I'm an SEO practitioner. I have an interest in arguing the point that SEO is still valuable.

Hear me out though and I'll explain why jumping on any variation of the 'SEO is dead' bandwagon is likely to cause major problems for your website’s visibility in organic search results.


Google cracks down on app install interstitials: what publishers need to know

Earlier this year, Google revealed that prominent interstitials encouraging users to install mobile apps drove users away by the boatload on its Google+ social network.

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How Google defines ‘quality content’

Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report.

This isn’t exactly news to most marketers, but the way in which Google determines quality is evolving. 


Why you should consider marketing via Google Street View Trusted

Street View Trusted, formerly known as Google Business View, is a tool for businesses to showcase their premises via a virtual tour hosted on the world’s leading search engine. 


Citation inconsistency and its impact on local SEO

In the local search sphere, one of the most important aspects of an establishment is its unique identifier, commonly known as NAP, which stands for Name, Address and Phone.