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With Mobilegeddon, Google threatened publishers who refused to pay attention to mobile experience.
Now, the search giant is trying to help publishers by unveiling the Accelerated Mobile Pages (AMP) Project, which, if successful, could drastically change the way publishers build mobile webpages.
Customer Match is Google's equivalent of Facebook Custom Audiences, using email addresses to target PPC ads and display ads across Gmail and YouTube.
You can read the Google announcement here for a quick summary. But, what will Customer Match mean for marketers?
As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail.
Disclaimer: I'm an SEO practitioner. I have an interest in arguing the point that SEO is still valuable.
Hear me out though and I'll explain why jumping on any variation of the 'SEO is dead' bandwagon is likely to cause major problems for your website’s visibility in organic search results.
Earlier this year, Google revealed that prominent interstitials encouraging users to install mobile apps drove users away by the boatload on its Google+ social network.
Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report.
This isn’t exactly news to most marketers, but the way in which Google determines quality is evolving.
Street View Trusted, formerly known as Google Business View, is a tool for businesses to showcase their premises via a virtual tour hosted on the world’s leading search engine.
In the local search sphere, one of the most important aspects of an establishment is its unique identifier, commonly known as NAP, which stands for Name, Address and Phone.
Big changes have been introduced in the way local businesses are presented on Google search results.
Although the relationship between dynamic personalisation and search engines is anything but a happy marriage, it seems to be evolving in the right direction.
Is this latest development from the internet giant a help or hindrance to brands that sell online?
Yesterday Google announced that it was going to be completely restructured and sit as a subsidiary of its new parent company, Alphabet.