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The Olympic Games and million-dollar marketing campaigns go hand in hand.
Official sponsors like Coca-Cola and McDonald's pay mega bucks for the privilege of plastering their logos all over athletes and official Olympics merchandise.
There’s even less Christmas cheer in this collection of Instagram videos from December than there was in our monthly Vine round-up.
In fact there’s only one festive themed example here, with New Year’s Eve providing much more inspiration.
What are we to expect this month from branded efforts on the foremost social video network?
I really hope Vine didn’t hear me say that… Anyway, what do we have this month?
We have excellent Instagram videos from brands as varied as LEGO, GoPro and National Geographic, covering a range of topics from the coming of autumn, the ubiquitous nature of extreme sports and rocking and rolling all niiiiiiiiiiiggggghht!
For even more economically delivered branded marvels, check out last month’s Instagram video round-up.
Here is our tribute to the most wildly exhilarating, hair-raising, knee-weakening mini advertorial marvels you can watch in less than six or 15 seconds.
Think this list will be dominated by GoPro and Red Bull? Well yes obviously a few of them will be by those titans of extreme content marketing, but you’ll be surprised at how many other brands are getting in on the danger-courting game.
It’s pretty obvious why footage of daredevil escapades work so well on social, dangerous stunts and high adventure speak to our very basic desire to be gripped from the safety of our small screens, and these videos are some of quickest to pick up velocity across channels.
Plus with advancements in hardware, especially thanks to GoPro itself, it’s now possible to capture events from angles never dreamt of before.
Climb inside the helmet of a deep-sea diver, cling to the end of a skateboard as it does a 360-degree flip, jump out of a balloon hovering above the stratosphere. All is possible now and the only limit is human endurance.
If you want some killer advice on how to improve your own social video efforts then check out these best practice guides: how brands can be brilliant at Vine and how brands can be brilliant at Instagram video.
In the meantime, here’s some compelling inspiration…
Everything about having a background video seems to go against the basic rules of web usability.
It means the page might take longer to load, or the user might become distracted, and surely nobody thinks autoplay music is a good idea.
That may all be true, or it may not, I haven’t been able to find any stats to support either side of the argument.
What’s certainly true is that these moving images captivate the user and ensure the website stands out from the standard cookie-cutter formats we’re used to seeing.
I've rounded up 20 of these spectacular websites, many of which are also good examples of the trend towards using scrolling as a design feature.
If you have any thoughts on whether a background video is a good idea, let me know in the comments.
It’s the big one. The bout to beat them all: ‘The Rumble in the Jungle’. ‘The Thrilla in Manila’. ‘The Brawl for it All’… These will all seem like mere ‘Fisticuffs in Magaluf’ when this contest is over.
In the red corner, unsurprisingly… Red Bull, with its commitment to broadcasting the most extreme of escapades to a worldwide audience, including a whopping 3.7m YouTube subscribers and a high concept strategy of putting thrills and spills before energy drink sales.
In the blue corner, strapped head-to-toe in tiny cameras so viewers can witness every single punch in glorious high definition clarity… GoPro, with its intimidating dominance of social video, constant gracing of the top ten biggest brands on YouTube and an effortless ability to marry its products perfectly with its content.
Two giant brands. One arena that can barely contain them both and one glorious winner, turkey-trotting over the shattered bones of its crushed opponent.
I am but the lowly referee, cowering to avoid the blows, but too fascinated to look away. So let’s take a glance at these titans in the content marketing and social worlds and see which will be crowned the ultimate champion.
This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.
Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: Instagram’s Hyperlapse: social video toy for brands.
It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.
In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…
Forget the hard sell and the dry press release. Audiences have wised up, so give them high-quality content that they can really engage with.
For anyone who’s experienced the following phrase bellowed at them across the boardroom by a senior executive “we should get into content marketing, everyone’s doing it, Coca-Cola’s doing it, BMW is doing it, Red Bull is doing it, we should be doing it too” then this is for you...
Content marketing is everyone’s favourite hot new digital marketing phrase right now, yet the truth is that while the label has grown in popularity, the notion that content marketing is anything new isn’t quite correct.
What the imaginary senior executive above doesn’t realise is that his company has actually been making content for years. It just hasn’t been called as such until recently.
The company has been creating blog posts, surveys, whitepapers and reports for the entire length of its existence. In many cases, it understands the power of content and how it can keep its existing audience happy and engaged.
However the new era of content marketing brings with it more of a tactical focus: in seeking to help audience growth, generate new leads, spread brand awareness and improve brand perception on a much larger scale.
In line with this, content marketing roles are being created and teams are being restructured across an incredibly diverse range of industries. Content marketing has become an umbrella term, one that bonds together five different disciplines – editorial, marketing, PR, SEO and social media – in order to focus on one long-term marketing strategy.
Here are some of the finest branded Instagram videos from April 2014.
Taking in everything from massive corporations playing it low-key, to hair-raising and largely irresponsible stunts to free ice cream giveaways.
It’s a varied carnival of ingenious mini marvels.
Here are some of the finest branded Instagram videos from March 2014.
There were some brilliant Instagram campaigns in March. One of the most encouraging success stories was WaterAid’s single Instagram video submission to a ‘weekend hashtag project’ leading to an increase in 22,000 followers in just two weeks.
You can read about that campaign and many others here: seven inspirational campaigns from WaterAid.
In other news, has the term instavids caught on as a popular portmanteau term for Instagram video yet? Lets check with Google Trends…
Online video is increasing in importance and effectiveness when it comes to purchase decisions.
Nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.
This research comes from a new study by Animoto, designed to explore how online video impacts consumer decisions and drives brand engagement for small businesses.
I discussed the power of video embedded landing pages a few months ago in 10 excellent video-embedded landing pages.
Video is one of the best and most persuasive of all visual tools as it’s capable of delivering large amounts of information quickly and succinctly. Especially if it's about a new service or product.
Videos also increase the length of a visitor’s stay. If you feature your own face, or the face of an employee in a video, a visitor is more likely to trust you. Videos can help strengthen your online presence, and videos can also help you rank higher in SERPs.