Posts tagged with Gourmet

Gourmet stumbles upon a business model with the iPad

Conde Nast may have stumbled upon a new way to digitize its popular brands that can no longer sustain a full magazine publishing schedule. Media companies large and small rushed to get their magazine content on the device at launch, but Conde Nast is hoping to resuscitate the dearly departed Gourmet with a new iPad app that will not rely on sharing magazine content.

Ruth Reichl, the magazine's well-respectd former editor wrote on Twitter this morning:

"They're reviving the brand, not the magazine. Pity."

In fact, it could be just the opposite. But Conde Nast will have to get a lot of things right for the app to suceed.

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Can magazine brands go on after publication stops?

The trajectory of Gourmet magazine is starting to sound like a Celine Dion song. Conde Nast may have shut down, but Ruth Reichl will go on. The former Gourmet editor was a well respected food writer and editor before her tenure with Conde Nast, and she is bringing her association with the brand with her as she goes forward with her career.

The author is currently on a book tour for her book “Gourmet Today,” and her public television show “Gourmet’s Adventures With Ruth” premiered on Boston's WBGH on Oct. 17.

Those projects were already in the works when Gourmet shuttered earlier this month, but they point to a fact that many in the publishing business would rather not spend much time on: there's no reason that a brand has to die just because its main product ceases to exist.

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Conde Nast is closing redundant magazines: Will online follow?

The bad news is in at Conde Nast. After a summer review by consulting firm McKinsey & Co., the publisher announced today that it will be shuttering four publications. Food magazine Gourmet, parenting mag Cookie, and bridal titles Modern Bride and Elegant Bride will cease to exist after this month.

In connection, about 180 employees will be laid off. Condé Nast CEO Chuck Townsend said that they were shuttered for the simple reason that the titles were losing money. Cookie is the last of Conde Nast's new publications to get the ax, while Gourmet and the bridal mags competed with other Conde titles that were bringing in more revenue. But both the bridal magazines and Gourmet were slow to move online, and are being subsumed by more digitally adept publications.

Is more streamlining to come — both online and offline?

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Conde Nast's online identity problem

Conde Nast has identity problems online. The publishing house announced on Monday that its online male fashion coverage would be folded into the websites for magazine properties GQ and Details. I wrote about the decision here.

In the piece, I wrote about how the change could effect Style.com. I thought of Men.Style.com as a subdomain of Style.com. But Conde Nast actually considers Men.Style.com to be its own property. GQ.com and Details.com are currently linked to the site, and they are all considered to be distinct properties from Style.com, which is "the online home of Vogue." 

All that parsing is rather confusing. And I'm not the only one who failed to note the distinction between the two Style.com properties.

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