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Our 'day in the life' feature returned triumphantly last week with Sophie Moule from Clarks.
This week it's another coup, we've convinced one of the Government Digital Service team to give us a walkthrough of their typical day.
Carrie Barclay is Head of Editorial at GDS. Here's what she does with her time.
Service and product design are in the ascendancy, becoming increasingly important within marketing and engineering departments.
Ashley Friedlein makes the claim in his trends for 2016, citing the number of consultancies and systems integrators that have made design acquisitions (see this Wired article for how IBM is beefing up its design creds).
Service design follows naturally from a focus on customer experience (as a central tenet of that dreaded term, digital transformation).
What is company culture?
It's more than some free snacks and an away day, but exactly how much more?
Well, digital-first organisations and startups are often defined by a transparency that's lacking from more conservative public and private owned companies.
Here's a roundup of five companies that champion transparency.
A few years ago, business would have scoffed at the idea of learning anything from government.
Today, in some areas, government leads the way and private enterprise should be taking notes.
Along with many others, we've been full of praise for the Government Digital Services at Econsultancy.
This is why we have two speakers from GDS at next week's Festival of Marketing.
Creative Director Russell Davies is one of our headliners, and here he provides an insight into the process and strategy behind improving every aspect of the government’s online presence.
So, we've been talking about Government Digital Services (GDS) and GOV.UK quite a lot on the Econsultancy blog.
This is for two reasons. One: it's great (in the middle of open, agile transformation that starts from without). Two: Mike Bracken is speaking at the awesome Festival of Marketing in November.
Here I've rounded up 10 of the best blog posts from GOV.UK's 59 (count them!) blogs. Each post deals with user experience, service design or digital transformation.
I hope you enjoy them as much as we have.
Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.
This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.
For more of the same download Econsultancy's Internet Statistics Compendium...
We and many others have made our love for Government Digital Services (GDS) quite clear.
However, I thought it worth quickly flagging up an interesting post on Reddit that shows just how far GDS has come and the standards it is setting.
In the post a redditor from the Home Office highlights a poor experience and a developer from the GOV.UK team fixes it within a day.
If you want to hear from Mike Bracken, executive director of digital at GDS, get yourself to the Festival of Marketing in November.
It's a treacherous place out there on the internet.
One misstep and you could be the unwitting victim of a phishing scam.
One erroneous ecommerce visit could lead to an accidental purchase of goods or services you didn't want because the 'buy it now' button is far too ambiguous for our tiny brains to handle.
One innocent search for 'who is Kim Kardashian' can lead you directly to the Mail Online.
Again. It's a treacherous place out there.
If only there was a safe harbour. An area cordoned off from the scammers, the tricksters and the muck-rakers. A place you can be guaranteed nothing but high quality entertainment and useful information provided by the most ethically minded curators.
Well until that place is found, you'll just have to make do with this…
Let’s face it, in 2013 Gov.uk has featured in the forefront of many people’s minds as a flag bearer for great design and digital change. Continuing this trend, Thursday last week saw Gov.uk release the next section of its alpha style guide.
If you don’t have a style guide, or you have a fusty old copy in a shared folder no longer in use, or even worse, just a printed copy in a folder, well now is the time to update it and watch standards soar.
This style guide (part of GDS's seven wider design principles) is still being optimised but now includes sections on ‘writing for Gov.uk’, ‘writing for the web’, ‘style points for various content types’ and a ‘transactions style guide’.
It's interesting that Gov.uk realises the style of the guide itself is important. Continuous work on improving navigation and keeping content up to date is as important for the style guide as for the wider site.
If information and guidance isn’t up to date, or the guide is not easily engaged with, errors carried forward will persist.
Let’s take a look at the new style guide and see why it stands out, as well as what you can appropriate for your own organisation’s style guide. I hope you'll agree with me, that when a style guide is done well, it's actually a lot of fun to use, with more prescriptive advice on grammar reading as dead pan as a Stewart Lee gag.
Are marketing and digital having a greater influence on coroprate strategy and its execution?
There can be little doubt that digital leaders within organisations are increasingly finding themselves charged with driving organisational transformation, growth and the development of capability, and are spending more time than ever working with the main boards of their businesses.
So what are the main barriers to securing the backing of senior staff for digital investment and initiatives, and what are the best practices for ensuring not only one-off approval but ongoing support from the C-Suite?
The results of Econsultancy's new research into Securing Board Buy-in reveal both some key challenges but also some smart strategies for success.
Digital communication is developing well among specialist teams within the UK government, however there is still work to do before it has been successfully integrated into mainstream departments and services.
This is the headline finding from the Cabinet Office Digital Communications Capability Review which was published on Friday.
The purpose of the review was to assess how the digital aspects of government communication and engagement are planned and executed, and how they can be improved.
As a consequence of the lack of mainstream adoption of digital, the government is being “outpaced by the best of the commercial and NGO worlds.”
The authors identified five main areas for improvement which serve as a framework for developing recommendations. They will likely be familiar to companies currently undergoing a programme of digital transformation: