Posts tagged with Government Websites

How to measure the success of a Government website

Measuring a government website is very much different from measuring a commercial one, since a government website’s job isn’t to make money for the Government (well not directly).

This lack of a bottom line often makes it difficult to justify changes to the website because of the lack of direct profit for the owner. One way to get over this is to ensure you have a robust measuring process for the website to monitor the changes over time and attribute them correctly.

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Business Link website costs £2.15 per visit

One quarter of the government's websites will be scrapped as part of cost cutting measures which will aim to save the Treasury £100m. 

A Public Accounts Committee report finds that some central government websites are too expensive, while a third fail to meet the government's own accessibility standards. One website, for UK Trade and Industry, was found to cost £11.78 per visit.

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