Posts tagged with Gq

Ad:Tech NY: Free doesn't have to be a four letter word

With media companies thinning out their newsrooms, struggling to stem revenue losses and worrying about the plausibility of subsisting on dwindling ad revenue online, there's been a lot of talk over the past few months about charging for content.

The free versus paid debate was at the forefront of discussion on the first day of ad:tech in New York this week. Sir Martin Sorrell, CEO of WPP, showed his cards early in the day, opening the event with a talk where he put his money with Rupert Murdoch when it comes to making customers pay for media content online:

"In order to make traditional models viable... you have to plumb where people are willing to pay for content."

Sorrell seems bullish on consumers paying varying rates for content of varying quality, and despite predicting a winnowing of content suppliers online, is confident that media brands will need to charge to sustain the quality of their content. It's a theory that found root later in the day as well.

Conde Nast hunts for new revenue with GQ iPhone app

Amid staff layoffs and magazine closings, Conde Nast launched a new potential source of revenue today with the launch of a GQ iPhone app.

Conde Nast will start selling digital versions of its issues on the iPhone for the discounted price of $2.99 (versus $4.99 on the newstand). The first question that comes to mind is this: Who will start doing this next?

Conde Nast's online identity problem

Conde Nast has identity problems online. The publishing house announced on Monday that its online male fashion coverage would be folded into the websites for magazine properties GQ and Details. I wrote about the decision here.

In the piece, I wrote about how the change could effect Style.com. I thought of Men.Style.com as a subdomain of Style.com. But Conde Nast actually considers Men.Style.com to be its own property. GQ.com and Details.com are currently linked to the site, and they are all considered to be distinct properties from Style.com, which is "the online home of Vogue." 

All that parsing is rather confusing. And I'm not the only one who failed to note the distinction between the two Style.com properties.

Conde Nast's Style.com. What's in a name?

As old media brands shift online, their most important assets are often name and reputation. But in the case of many magazine publications, the fear of cannibalizing the print product has kept their websites surprisingly dormant. Opportunities to grow the brand online passed by as editors and sales staff focused their attention on making the print publication successful. But now, as print ad rates dwindle, publishing houses have to start figuring out how to make the web work.

This is something that Conde Nast decided to address today. The company announced it would fold its male fashion content on Men.Style.com into print brand websites GQ.com and Details.com. It looks like Conde Nast is finally taking onlne seriously, but will it work?