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Posts tagged with Grazia

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30 brands with excellent social media strategies

Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.

Having said that, some brands 'got' social media a lot quicker than others.


How Grazia used Facebook Live to create its new community issue

This morning, I bought a copy of Grazia’s first ever community issue - created in collaboration with its readers. 

Despite being more of a Glamour fan than a Grazia girl, I was naturally intrigued to see how this particular edition turned out.


Retailer-owned social networks: Can they work?

Grazia recently launched its own ecommerce store, which came complete with its own social network.

This got me thinking about what brands might gain from running their own social network.

Owning the user data and tailoring the experience to suit your brand are the most obvious examples, alongside the potential for increasing brand affinity and driving up that customer lifetime value.

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Grazia launches responsive ecommerce site: Is it any good?

Grazia launched in Italy way back in 1938 but its international expansion only began in 2005.

Since then it has established editions in 23 different countries and as of this month it now has an ecommerce store.

However it won’t be the usual clickable magazine or affiliate scheme that you might have expected.


Grazia launches affiliate scheme with new 'shoppable' iPad app

Earlier this week Grazia launched a new weekly iPad edition, featuring a shopping facility so readers can buy the products they see on screen.

Available through Apple’s Newsstand, the iPad edition costs £1.99 each week and features all the editorial content from the print magazine.

But it’s the shopping feature that is particularly interesting, as it shows that Grazia’s publisher Bauer Media is trying to find new ways of monetising its digital content.

Running an affiliate programme through the iPad edition could prove to be a decent revenue stream for magazines that have seen circulations and profits nosedive in recent years.

Boots has been touted as one of the headline launch partners, but you can also buy products from the likes of Net-A-Porter, Austique and Designers Guild. 

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