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Posts tagged with Guerilla Marketing

Hershey's to face Super Bowl "brand-jamming"

For many brands, the Super Bowl is a happy time. Millions of dollars are spent on ads during one of sporting's biggest events, giving companies the ability to reach millions upon millions of consumers. No effort is spared in trying to delight them, and when a company does, it can be a huge boon to a brand's profile.

But the Super Bowl may not be so happy for Hershey's this year if an activist group gets its way.

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