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Posts tagged with Guff

Leveraging the synergies: death to PRspeak

I have recently been working on a style guide for Econsultancy, to help internal and external writers achieve a measure of consistency. 

As part of the style guide I’ve compiled a ‘Common Words’ section (because 'email' has no hyphen, but 'e-commerce' does), and an ‘Acronyms’ section (because if you don’t know your SEO from your WTF then people tend to LOL). 

I am also assembling a ‘Banned Words and Phrases’ section, to try to rid our pages of the meaningless guff typically found in press releases and Powerpoint slideshows. There is no room for ‘bleeding-edge solutions’ at this inn.