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Posts tagged with Guide To Market Leadership 2012

Do social interactions deliver higher value conversions than natural search?

A new study from e-Dialog and ClearSaleing suggests that conversions that occur after exposure to a brand on social media deliver more than $280 per order - compared to less than $100 for those that are driven by natural search.

Social also delivers better revenue per click ($5.24) than email ($3.18) and paid search ($4.38), indicating that purchasing intent is high.

The Guide To Market Leadership 2012 set out to identify the trends that will impact digital marketing this year, including improving conversion quality, increasing the focus on customer intent and seeking quality in display media campaigns.

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