Posts tagged with Hackathon

Why hackathons are valuable for marketers as well as techies

Hackathons aren’t a new concept, far from it. But I recently attended one that was aimed at marketers rather than coders, which to me was a new experience.

Traditionally hackathons are an event where people (usually techies) dedicate a day to building something. It might be an entirely new product, a solution to an existing customer problem, or just a new idea for using some software or an API.