Posts tagged with Halifax

How 16 retail banks handle social customer service

Last week I conducted an investigation into how 20 top UK retailers handle social customer service. It was a fascinating insight into the world of Twitter customer care and revealed just how a consumer’s experience can vary from brand to brand.

This week I’m turning my attention to retail banking. 

Earlier today I interviewed First Direct’s senior communications manager Amanda Brown and learnt some best practice tips as well as guidance on what to expect from aiming a Twitter enquiry towards a bank.

Will I experience the same level of personality as I did with non-banking retail brands? Will I have to be taken to a more secure channel? Will the banking industry just be too busy to answer my question?

Let’s find out…

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Insurance sites need to work on their checkout processes

Last week we published a post looking at some of the world’s best ecommerce checkouts to see what we could learn from them.

They came from a range of industries, though they all sell consumer goods such as clothes or electronics.

One of the commenters noted that it would be useful to take a more targeted look at other industries, such as utilities, banking or insurance.

By coincidence, I’m in need of a new contents insurance policy so thought I’d murder two birds with one stone by reviewing the checkouts as I shopped around for quotes. 

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Lady holding a protest sign

Negative SEO: still taboo or becoming an accepted practice?

It can sometimes get a bit murky in the digital marketing world, with slander, extortion and Google penalties all potential weapons for practitioners of negative SEO.

This article aims to look at the current state of negative SEO, its place in the industry, how search engines are reacting/might react and significantly, ways to proactively detect negative SEO.

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Cancelling a credit card online: why is it so difficult?

Credit card lenders operate in a tightly regulated industry with strict rules governing how they market their products, and rightly so.

Unfortunately the regulations don’t extend to laying down rules for improving the UX of their websites.

Having paid off my Tesco credit card sometime ago I thought it about time that I cancelled it so I’m not tempted to plunge myself back into further debt.

Considering the ease with which I signed up to the credit card in the first place, I naively assumed it would be equally simple to rid myself of the unwanted contract. How wrong I was.

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Smartphone app review: Halifax's augmented reality Home Finder

Halifax released its new Home Finder smartphone app today, offering users a new method of searching for property information on iPhone and Android devices.

Mobile is an important area for property companies, with a customer survey from Rightmove finding that 52% of respondents had used a mobile platform to search for a property.

It’s easy to see why house hunters would use mobile. If you see a property for sale it’s useful to be able to search the details right there and then.

Rightmove’s smartphone app already caters to this market, but Halifax’s app has a trick up its sleeve that potentially makes it the best property finding app currently available.

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Halifax launches first cross-platform mobile app


Halifax has launched its first cross-platform mobile banking app.

Available for iPhone, Android and BlackBerry, the app has already reached the number one spot in the free finance category in the iTunes App Store after being made available just 72 hours ago.

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