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Posts tagged with Harley Davidson

Screw it. Let's read the paper

harleyA friend of mine was recently hired as the ad director for a mid-market newspaper, owned by the Tribune Company. After he was there about a month I asked him, "so how do you plan on selling ads for a dying media?"

"For starters," he said, "I do something absolutely no one in that office does. Every morning I read the newspaper. Cover-to-cover."