Posts tagged with Harper Collins

10 Tumblr accounts to inspire your own social media strategy

Since Yahoo bought Tumblr in 2013 there's been an amount of controversy, or at least change.

Declining web traffic (perhaps explained by increased app usage), advertising, the advent or popularisation of other social networks and websites (Snapchat, BuzzFeed etc.).

Despite all this, I still find Tumblr to be a really interesting platform for its simplicity of design. Brand and publisher websites often follow in the footsteps of social network design, think Pinterest as well as Tumblr.

Aside from design, the idea of earned content, blogs on separate domains, microsites, all these things have allowed brands to subtly develop or experiment with a friendlier perhaps even quirky tone. To that end, I've rounded up some inspiring Tumblrs that I feel can inform brands of various tactics for success on social media.

See what you think.

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Harper Collins: from publisher to creative content business

Harper Collins and its business development team are a great example of how publishers are adapting to the business of content, not simply bound sheaves of pulped wood.

In an indicator of how service-based the UK economy has become, Harper Collins now sums up its business as following:

"We create bespoke content based on products and campaigns for our clients."

"We work with content, not just books, across print, digital, mobile and more."

"Our editorial expertise, content and creativity enable clients to communicate brand identity and values."

One of the areas of the publishing house where this is most evident is Harper Collins Children’s Books. I decided to find out more about its business model.

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Sh*t My Dad Says: from Twitter to television in less than five months

Want to break into Hollywood? Try breaking into Twitter first. Just ask 28 year-old Justin Halpern and he'll tell you: Twitter can be your golden ticket.

On August 3, Halpern set up an account, @shitmydadsays. The purpose: share some of his 73 year-old dad's wisdom with the world. You see, Halpern had just moved back in with the folks and figured that some of the things his dad told him might be worth rebroadcasting on Twitter. Turns out he was right: @shitmydadsays now has over 700,000 followers.

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Harper Collins opens up BookArmy to the public

Publisher Harper Collins has launched its book recommendation site / social network BookArmy to the public, after a couple of months in beta.

BookArmy indexes over 8m books, and invites readers to join the site, set up their own profiles and review and rate books. Titles can also be purchased via an affiliate link to Amazon.

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