Posts tagged with Harris

Poll shock: Consumers and advertisers differ on ad perception

Advertisers may think their ads are effective, but consumers are not always prone to agree. A new LinkedIn Research Network/Harris Poll found that a gap between advertisers and consumers still exists in ad perception.

While the majority of advertising professionals think their advertising works quite well, consumers are not so convinced. And perhaps the most troubling result is that new ad formats online are annoying consumers.

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