Posts tagged with Harris Interactive

39m Americans made a purchase via mobile last year: stats

Mobile commerce has been a topic of great interest for marketers and businesses in the past several years.

And for good reason: with more and more consumers carrying increasingly sophisticated mobile devices with them everywhere they go, the potential to drive commerce in ways never before possible is fast becoming a reality.

There are numerous challenges, of course. The mobile device and OS landscape is highly fragmented, there are numerous security concerns and performance is absolutely crucial.

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Online news commands highest CPM

new york timesOnline news sites may get fewer impressions, but they command the highest online advertising CPM, according to data just released by comScore's Ad Metrix.  The average online newspaper site CPM was $7 in April, higher than each of the other top site categories and nearly three times the $2.52 average CPM for the total U.S. internet.

These hard numbers underscore more concretly findings released simultaneously by the Online Publishers Association. In a report entitled "A Sense of Place: Why Environments Matter," the OPA, in conjunction with Harris Interactive, finds higher consumer trust and loyalty to content sites as compared to portals and social media sites.

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Subscriptions preferred over micropayments in the UK: report

What the future of news online looks like has a lot to do with payment models. As publishers push ahead with their plans to go from 'free' to 'paid', how consumers are asked to pay for news content will play a significant role in determining which publishers succeed and which fail.

Despite lots of talk about micropayments, a newly-released paidContent:UK/Harris Interactive poll found that over half (53%) of British consumers would prefer to purchase a subscription to their favorite news site.

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Are search ads really less 'helpful' than television and newspaper ads?

Amongst many digital marketers, it's common knowledge that search is one of the most effective advertising mediums known to man. Television? A waste of money. Newspapers? Puhleeze; most of them won't be around much longer.

But according to a poll conducted by Harris Interactive on behalf of AdWeek, adults in the United States find television and newspaper ads to be more 'helpful' than search ads when it comes to making purchasing decisions.

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