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One of the sad things about Twitter becoming part of the establishment is the homogeneous and self-aware behaviour it has bred among us.
Compared to the early days, everyone’s sharing ‘engaging links’ and ‘thought leadership’ and they know what the etiquette is.
Many of the glimpses into people's true nature that used to shine through are filtered in favour of the familiar, sanitised ‘Twitter voice’.
However, every now and then, a new tool pops up that reveals some of that natural behaviour beneath the surface again.
As Twitter grows, it's more difficult to digest your own activity, to search for trends and content, and to find the right people to engage with.
I asked a few questions of their team, to find out more about the service.
How does Econsultancy get people to come to its events? With the Festival of Marketing set to be an intense, fun, insightful....erm..fest, here's some of the stuff we've done to market events and to make them successful on the day.
I should add, there's a ton of stuff I've missed off, here (not least, effectively segmenting your audience), as I've concentrated on creative.
The hash has been around for a very long time, it's always riding the zeitgeist, a trendy so and so. One small symbol has come to represent instant access to topics of interest, in the here and now.
Utilised by Twitter for years, Facebook have now introduced it. This is no small addition to Facebook. It actually has very significant consequences.
Is Facebook about to become Twitter? Will it steal Twitter's real-time, instant access USP? And will it add a whole new dimension to its behavioural targeting capability?
One in five (20%) consumers believe that hashtags are primarily useful for finding information on brands and products, though the most common use is for identifying trends (30%).
The findings come from a RadiumOne survey into consumer attitudes towards hashtags, which also revealed that out of the 58% of respondents that said they use hashtags, more than two thirds (70%) said they use them on a mobile device.
Unfortunately this question is slightly flawed as it appears that respondents were forced to answer either desktop or mobile, as if it’s impossible for a person to use hashtags on both devices, but it does at least indicate that people use them more frequently on their mobile.
Unsurprisingly, the report found that consumers would be more willing to use product-related hashtags if they were rewarded with discounts.
It’s been a riotous week on #TheDigitals leaderboard, with nefarious ReTweet covenants being struck, random hashtagging explosions and even a bit of cold hard cash being thrown around as various parties try their best to scale to the dizzy heights of superstar of the week!
In the end though there can be only one, so this week we’re congratulating web and online marketing whizz (and occasional Econsultancy guest blogger) Dan Barker – Well done Dan!
The Super Bowl is arguably the most important day in advertising, and every year, as much attention is focused on Super Bowl ads as the game itself.
With social media such a big part of brand advertising today, it's no surprise that many observers pay close attention to how social media is used by brands in conjunction with their multi-million dollar Super Bowl ads as outlined in our earlier Super Bowl post.
Over the past few days, you may have noticed #TheDigitals hashtag popping up regularly on Twitter.
If you don’t know what The Digitals are then go find out now! (Don’t worry, we’ll wait)
We love it when people share our stuff, but there’s more to this than just an engaged audience; We’re running a leaderboard to help spread the word about the biggest, brightest awards in digital and we want your help!
Of course, this is social media we’re talking about, so there has to be a prize right? You betcha there is...
Memo to brands of all shapes and sizes: do not jump onto hashtag bandwagons, especially ones that involve bloodshed, unless you want to purposefully incur the wrath of the outraged.
The latest example of what not to do as part of your social media strategy comes from fashion retailer Kenneth Cole, so called after the designer who established the company. What’s worse is that Cole himself appears to be personally responsible for this inappropriate tweet:
Oh boy... haven't we been here before?