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Posts tagged with Havas

Q&A: Russ Lidstone of Havas on digital excellence

2013 may be the year that digital goes mainstream in business, and with that has come a multitude of predictions on key themes and trends.

Russ Lidstone joined Havas Worldwide in 2006 and became CEO in 2009. Since then he has overseen development of the agency's digital, search, social media (Cupola Lab) and channel capabilities, as well as integrate PR into the heart of the business.

Here Lidstone discusses data-driven marketing and great brands disseminated effectively across offline and digital channels.