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Posts tagged with Hawksmoor

Gravity film still

10 excellent video-embedded landing pages

Using video on a landing page can increase conversion by up to 86%.

This statistic comes from a study by EyeView on various ecommerce sites.

In the study, two different variations of the same website were built, with 50% of the traffic being directed to a landing page with an embedded video, the other 50% directed to a page without.

The website that achieved the largest conversion rate (86%) was an online tutoring service. This is clearly the type of company that would naturally benefit from a landing page video, as most of its content is likely to be delivered via that medium anyway. It’s a free ‘sampler’, a way to show how professional and useful your service is before the visitor has signed up for a subscription.

Video is one of the best and most persuasive of all visual tools as it’s capable of delivering large amounts of information quickly and succinctly. Especially if it's about a new service or product.

Hawksmoor restaurant

Hawksmoor and the future of search for small business

It’s a great time to be a big brand. They have nothing to worry about when it comes to search, and have it all: top page ranks, multiple links.

Google is even currently testing overlarge banner ads for big companies in its search results. Big brands will be fine.

It seems that Google is doing more and more to support big brands, filtering out the flotsam and jetsom of the internet and providing users with ‘trusted’ big name brands they recognised, pushing the more dubious websites further down its SERPS.

But what about the little guy? The little guy who makes a great product or provides a quality service. How can this valuable but tiny start-up company possibly hope to compete against the giants of commerce?

At Searchlove yesterday, Distilled’s co-founder and CMO Will Critchlow used the London based restaurant chain Hawksmoor as an example of a successful local business to provide his own insight and guidance on how your small business can market itself in the face of staggering adversity.