Posts tagged with Hbs

The secret to viral video success: a big ad budget

Online marketers are forever looking to perfect the recipe for foolproof viral videos. But those chasing that dream should take note of a new study from Harvard Business School.

After analyzing popular film and game videos online for a year, HBS marketing Professor Anita Elberse found one pretty dependable predictor of viral success: big traditional advertising buys.

0 comments