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Posts tagged with Headline

mcdonald's festive countdown

Six innovative online advent calendars from brands

I should add a caveat here… ‘of varying degrees of quality’.

There are definitely six examples here, but I would suggest that only four and a half are actually 'innovative'.

I’ll start with the best one, which is the reason why I began this journey in the first place. Well that and an uncharacteristic wave of festive spirit after enjoying a post-lunchtime liqueur chocolate. Then if you can tread with increasing amounts caution through the remaining examples, that would be great.

So with the formalities dispensed with, let's begin...

7 comments
headline writing

10 bitchin’ tips for writing irresistible headlines

Can you see what I did there? A headline needs to grab the reader’s attention and make it impossible for them to resist finding out more.

If this post had been titled ‘How to write a headline’ then it’s more likely you would have ignored it, but now here you are, reading my bitchin’ tips.

Clearly not all of these tactics will work for all sites and its up to you to work out the kind of headlines that are most attractive to your specific audience, but in general these are a good place to start.

So, here’s the tips...

9 comments