Posts tagged with Heinz

10 of the best social campaigns and stories from March 2015

Where has the year gone? It’s almost April already, which means it’s time for yet another monthly social roundup.

This time it features campaigns and news stories from the likes of Honda, Adidas, Samsung and several others.

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Eight of the best social campaigns & stories from January 2015

It’s the end of January and time to round up some of the most interesting social campaigns we’ve seen in the past 30 days or so.

This list also includes notable developments and interesting social media news stories from January.

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Heinz reaches 11m people and adds 30k fans with Facebook product launch

When it comes to using social to create buzz around new products, Heinz and Cadbury are two of the brands to beat.

Cadbury now defaults to social for all its product launches, having previously used Google+ and Facebook to build excitement around its new Bitsa Wispa and Dairy Milk Bubbly bars.

And Heinz called on its Facebook community to help promote new variations on its Ketchup and soup products.

At Social Media Marketing 2012 last week We Are Social’s Tom Ollerton gave some insights into how Heinz generated buzz around the launch of its latest Five Beanz product.

The Heinz Beanz Facebook page has a highly engaged community of 150,000 fans that call themselves the Beaniez, with some even posting photos of their Heinz tattoos.

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Facebook storefronts don't work, according to Nokia and Heinz

Many brands have tried to nail it, but replicating e-commerce sites on Facebook doesn’t work. At least according to Nokia and Heinz.

At Facebook Marketing 2012 speakers from both brands said that while Facebook can be used as a platform for offering fans exclusive or limited edition products, it is a mistake to simply repliate existing storefronts.

We Are Social marketing director Tom Ollerton highlighted two Heinz case studies where the FMCG brand had used Facebook as a platform to sell new products to its fans.

Heinz wanted to sell just over 1m bottles of its limited edition Balsamic Vinegar Ketchup, so We Are Social recommended that an intial run of 3,000 bottles be sold exlusively through Facebook to build excitement around the launch.

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Cadbury turns to Google+ to launch Bubbly bar

Cadbury has used its social media profiles to launch a new chocolate bar, the Dairy Milk Bubbly.

The chocolate brand announced the new product exclusively on Google+, but the initial release was followed quickly by mentions on Facebook and Twitter.

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Waitrose chooses Blippar for augmented reality Christmas campaign

Blippar, the mobile augmented reality app, is being used by Waitrose for its 'School of Christmas Magic' campaign. 

Ambarish Mitra, co-founder and CEO of Blippar, told us that the retailer’s ‘pause and blipp’ concept first aired during The X Factor and Downton Abbey this past Sunday.

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