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Posts tagged with Helly Hansen

QR code road test shows brands still offer a dreadful user experience

While browsing through the free Sport magazine on the tube this morning I noticed that a number of the ads included QR codes.

I never scan QR codes largely because the user experience always used to be quite poor.

But as the technology has been around for a while now surely marketers avoid the cardinal sins of failing to include a call-to-action then linking to desktop pages?

I tested all the QR codes I could find in Sport to find out...