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Posts tagged with Heritage

Lyle & Scott

Can you find a CEO on social media? Lyle & Scott hopes so

British fashion brand Lyle & Scott is looking for its next great leader, a new CEO.

To do this, shunning traditional recruitment methods, the company is using social media predominantly, linking to a microsite to attract the right person.

Will we start to see this kind of recruitment process more and more? Those at Lyle & Scott think that to find the right candidate, one has to mix things up a bit, and use a selective medium, symptomatic of the candidate one is looking for.

Let’s take a look…

4 comments

In praise of Tate's digital strategy

Tate has always looked forward in setting its digital strategy and publishing it clearly.

Earlier this year, the strategy was updated, to lead through to 2015. The title of the document couldn’t put it any plainer, ‘Digital as a Dimension of Everything’.

This is a bold claim, and is perhaps more literal a statement than one would think at first glance.

In this post, I share the salient points, for anyone setting their own digital strategy.

3 comments

Are apps the future of the British Museum?

The British Museum has released a decent app that showcases the current ‘Life and Death in Pompeii and Herculaneum’ exhibition.

Hopes are that people who can’t get to the museum will download the app and experience the exhibition at home.

I discuss the app (made by Apadmi) below in the context of the British Museum's digital stock.

Testing the market and getting experience with an exhibition app build is undoubtedly a smart move, and a tricky undertaking.

3 comments