Posts tagged with Hewlett Packard

Digital dose with Carolyn Carden, HP

Each week, we will be talking to marketers across the globe about what top tips they think will help other marketers excel in their day to day practise.

Today, we hear from Carolyn Carden from Hewlett Packard on why you should always focus on the customer first.

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Can news agencies accurately predict retweets?

There’s nothing like gaining a load of retweets for a cheap ego boost, but it also has more tangible benefits in terms of driving site traffic and increasing exposure of your business.

There are tactics we assume to work (e.g. put ‘Justin Bieber in the headline), but a new report by Hewlett Packard and UCLA tries to create a model that allows news agencies to predict how many retweets they will get.

It suggests that it can be done to an accuracy of 84%, which is a bold claim.

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