Posts tagged with 'hijacking'
Memo to brands of all shapes and sizes: do not jump onto hashtag bandwagons, especially ones that involve bloodshed, unless you want to purposefully incur the wrath of the outraged.
The latest example of what not to do as part of your social media strategy comes from fashion retailer Kenneth Cole, so called after the designer who established the company. What’s worse is that Cole himself appears to be personally responsible for this inappropriate tweet:
Oh boy... haven't we been here before?