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The 'digital skills shortage' and 'war for talent' have been well explored by consultancies, comprehensively covered in the media, and felt first-hand by hiring managers trying to find the perfect person to join their team.
Quite simply, right now there are a lot of digital jobs and not enough qualified candidates.
So when the preferred specialist knowledge and experience is out of reach, how do you identify someone with the right blend of 'soft skills' who could learn the technical aspects of a role?
Thanks to the latest internet boom, companies are growing and there's incredible demand for individuals with digital skills sets.
That's good news for those looking for digital marketing jobs, but it is creating numerous recruiting challenges for companies.
Whether you're looking for a web developer, a social media marketer, or a salesperson, if you're in a digital industry in a major market, competition is fierce and chances are that finding the next great hire is a daunting task.
We’ve been growing pretty quickly these past few years, and when that happens you often need external support. More often than not we’ve turned to agencyland to find help.
Sometimes we’ve needed to bring in an agency on a tactical level, to help us with a specific – and perhaps one-off – project. On other occasions we’ve taken a longer-term view, with the aim of forging a strong relationship and retaining the agency.
Finding the right partner is just as difficult as hiring the right staff, and just as crucial. It goes without saying that not all of the agencies we’ve seen have been successful in winning our business. Sometimes there is a real sense of disappointment, especially when you like the people and their work, when you talk them up, when you know they have the skills, and when they fail to deliver in the meeting.
So here’s a list of common reasons why agencies don’t get hired. Many of these points also apply to consultants and freelancers too. To win more work, try to avoid some of the following...
Knowing who your introverts are, and how to best use them, can help you achieve incredible rankings and stratospheric backlinks.
I begin this post in an extroverted style, but my aim is to discuss how to get the best from introverted types.
With more and more companies looking to use social media, it's no surprise that more and more of them are recruiting individuals for specialist social media job roles.
But how do you find the right person to mange your social media strategy and execute it on popular services like Facebook and Twitter?
That can be difficult, and unfortunately, many companies make big mistakes when recruiting for social media positions.
Here are six of the biggest mistakes you should seek to avoid...
In the past few weeks a number of people have asked me about the key characteristics of a good writer. How has this changed in recent years? What do we want to see when hiring writers?
I thought I’d outline my views in a handy cut-out-and-keep list. I’ve probably forgotten a few things but I hope you’ll be able to see where we’re coming from...
Why is it still not uncommon to attend a social media or digital marketing conference and overhear stories about people with little to no significant experience who recently filled new mid-management social media marketing positions?
We laugh at the absurdity, but if firms can't differentiate between experts and newbies, how will they differentiate between the value of social media marketing and a hiring mistake when it all goes awry?
Hiring a web designer is like getting married, it sounds like a bit of a stretch doesn’t it?
However, the longer I have worked as a web designer the more I have come to believe this statement is true. Promises are exchanged, commitments are made and arguments can often ensue.
Let me explain what I mean...