Posts tagged with Hiscox

Insurance sites need to work on their checkout processes

Last week we published a post looking at some of the world’s best ecommerce checkouts to see what we could learn from them.

They came from a range of industries, though they all sell consumer goods such as clothes or electronics.

One of the commenters noted that it would be useful to take a more targeted look at other industries, such as utilities, banking or insurance.

By coincidence, I’m in need of a new contents insurance policy so thought I’d murder two birds with one stone by reviewing the checkouts as I shopped around for quotes. 


NatWest, Bupa & Hiscox offer best mobile UX among finance brands: report

NatWest, Bupa and Hiscox have been rated as offering the best mobile user-experience among the UK’s financial institutions.

The IAB study found that around a quarter of the top spending 50 UK finance brands still don’t have a mobile presence, so competition to find the best UX wasn’t all that tough.

However there were also some positives to take from the survey. I’m not a huge fan of using percentages when there are only 50 brands included, however the report shows that 22% of those surveyed had a responsive site compared to just 2% of retail and 4% of travel companies.

Furthermore, 70% of the banks that were analysed as part of the survey had a mobile app, with the most common functions being a cash point locator and a money transfer tool.

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Q&A: Ed Longley of Hiscox on digital innovation

Ed Longley, Head of Onine at Hiscox, is a member of the judging panel for our Innovation Awards. 

I've been talking to Ed about how Hiscox encourages forward thinking within the company, what he will be looking for from awards entrants, as well as examples of innovation from the last 12 months.


Q&A: Annabel Venner of Hiscox on multichannel B2B campaigns

Hiscox recently won an Econsultancy award for Innovation in B2B Marketing, with a campaign that used wi-fi hotspots to target potential customers. 

Annabel Venner, Marketing Director for Hiscox UK & Ireland, will be speaking at our JUMP event on October 12. 

i've been asking Annabel about planning and measuring multichannel B2B campaigns.


Site review:

Insurance firm Hiscox relaunched its UK website at the beginning of the month, with the aim of simplifying the company's online offering.

As well as providing general information about the firm, the Hiscox UK site allows customers to apply for insurance quotes and buy policies online. Providing complex financial products online can be a challenge, so I've been seeing how Hiscox performs in this area...

Hiscox homepage


Q&A: Hiscox's Mike Beddington on selling financial services online

Insurance firm Hiscox recently relaunched its UK website, as part of a strategy to improve the company's online performance.

I've been talking to Hiscox's head of online and customer experience Mike Beddington, as well as UK web manager Stephen Rumbelow, about the revamped Hiscox site, and the challenges of selling financial products and services online...