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Posts tagged with Hitwise

Twitter: was there a Ross / Fry effect?

Already enjoying strong growth in the UK, many were predicting that the service would go mainstream after getting after exposure on the Jonathan Ross comeback show last week.

Well, it seems that being discussed by Ross and Stephen Fry has had a significant impact on Twitter's traffic.

2 comments

Wikipedia has 97% of the online encyclopedia market

Online collaborative encyclopedia Wikipedia has a massive 97% share of internet visits among the top five reference websites, highlighting the amount of work that rivals like Britannica.com have to catch up.

Britannica.com announced some new Wikipedia-style community features last week as it attempts to make up some of the ground lost to Wikipedia. According to stats from Hitwise, it currently has just 0.57% of US internet visits to the encyclopedia category.

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Is Twitter really bigger than Digg? And does it matter?

Hitwise released some research this morning suggesting that Twitter has caught up with Digg, in terms of site usage.

Note that these two sites aren’t direct competitors, but both can drive lots of traffic and help spread influence. Digg remains social media royalty, as anybody who has experienced ‘The Digg Effect’ will tell you. Twitter, on the other hand, is increasingly useful as a communications and networking tool, as a search tool, and as a filter. 

1 comment