Posts tagged with H&M

H&M’s slick app is undermined by poor checkout UX

H&M first launched its mobile app way back in 2010, however up until January this year you couldn’t actually use it to make a purchase.

Most major retail apps are transactional these days so it’s surprising that H&M has taken this long to make the upgrade, particularly as research shows that a majority of consumers expect to be able to make purchases using retail apps.

Now it just so happens that I’m on the look out for new some jeans, so I thought it was the perfect chance to see how easy it is to buy something using H&M’s Android app...


How H&M uses Facebook, Twitter, Pinterest and Google+

H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.

It follows on from similar blogs looking at the social strategies of major brands including Nike, Red Bull, Walmart and John Lewis.

H&M has actually gone to the trouble of publishing the basis of its social strategy online. It states that through social media “millions of H&M fans and followers share ideas and opinions and get quick answers to their queries.”

It has official accounts on almost every major social network, including Chinese platforms Youku and Sina Weibo.

Unfortunately my Mandarin is a bit rusty, so for this post I’ll just focus on Facebook, Twitter, Pinterest and Google+...


H&M's new '& Other Stories' site offers quirky but fun user experience

Last week clothing retailer H&M went live with its latest fashion spinoff, the woefully named ‘& Other Stories’.

The new sub-brand has seven stores across Europe as well as an ecommerce site that is available in 10 European countries.

The idea is to bring customers “diversified fashion collections with great attention to detail and quality at an affordable price.”

H&M’s first foray into ecommerce back in 2010 was hugely disappointing, and though the current iteration is a massive improvement there are still a few navigational issues with the site.


Video: Air France-KLM spreads holiday joy with business class upgrades

This week shows the holiday spirit of a popular airline and a clothing line in our weekly showcase of The Dachis Group's Social Business Index. Our focus is on two well-known brands – Air France-KLM and H&M - as analyzed by Allison Squires at the Dachis Group.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.


Five things H&M learned from advertising during the SuperBowl

On the second day of the annual conference, Steve Lubomski, of H&M, presented two key case studies of their marketing efforts in the first half of 2012. The biggest was, of course, their SuperBowl campaign with David Beckham at the helm.

As half of the SuperBowl audience is women and not a lot of people cater to them, they took a chance with their first SuperBowl ad that lead them to garner almost 2 billion impressions in a month.

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H&M boosts Instagram presence with #HMSummerSpot

This week it's all about style on our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three well-known brands – a British design house known for its plaid, a biker’s paradise and a Swedish clothing company that’s fast becoming a global powerhouse. 

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

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Google+ brand pages seeing adoption, engagement growth: report

The future of Google's greatest social networking effort to date, Google+, may be debatable, but the search giant hasn't found it very difficult to lure brands to Google+.

And for good reason: Google+ has been Google's most respectable social effort to date and brands have learned that getting on board services before they get big is often a far better strategy than waiting until it's too late.


H&M and Best Buy sign up to American Express Twitter discounts

American Express is offering its customers the chance to earn money off a selection of goods by tweeting special offer hashtags from retailers.

Amex cardholders in the US can connect their account to their Twitter profile, and a coupon will be 'loaded' onto the card if they compose a tweet including one of the hashtags.

When the customer redeems an offer, the discount will be applied within their next card statement.

Retailers including Best Buy, McDonald’s, Whole Foods Market and H&M have already signed up to the programme, which is built around American Express' Smart Offer APIs.


H&M and G+: a closer look at best practice

Late last week it was revealed that none other than high street fashion label H&M had become the most followed brand Google+.

The top ten was compiled by Simply Measured, based on the number of “circlers” for each brand in early February, with usual suspects Pesi, Starbucks and Burberry also making an appearance.

Though H&M's Facebook page has 9.7m Facebook fans — about 19 times the number on Google+ - it’s undoubtedly becoming a viable marketing channel. 

Just what is H&M doing? And is the right way to go?

New H&M website

H&M redesigns its website, but is it any better?

Having been one of the last big brands to begin selling online in the UK, H&M's e-commerce launch last year was a major disappointment

Among the problems were a lack of attention to SEO, too much Flash, and generally poor usability. 

Yesterday I had an email from H&M telling me that it has launched a new website. In the interests of fairness, I've been seeing what improvements have been made...


H&M: iPad app review

H&M released an updated version of its iPad app this week, adding the ability to make purchases through the app. 

The fashion retailer's recent UK e-commerce launch was a big disappointment, so does the iPad app offer a better user experience? 

Er, no...


H&M e-commerce launch disappoints #sitereview

H&M, one of the last big brands to sell online, launched its UK e-commerce site today. 

The launch follows that of Gap and Zara, two other fashion brands late into e-commerce in the UK. So how does the new site shape up? 

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