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Welcome to another instalment of our fortnightly round-up of the best US digital marketing stats we’ve seen.
This time we’re covering everything from CX to holiday shopping and the increasing number of B2B sales that happen online.
In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’
Yes, it’s that time again. The coveted Econsultancy digital marketing stats round-up is here and waiting to blow your mind like a Starman in the sky.
For those of you looking for something more from your Christmas campaign than a cynically tear-inducing clip of an old and lonely man completely disregarding the laws of physics, these Christmas experiential marketing campaigns are for you.
From a beer-dispensing Christmas tree to a bank made entirely from gingerbread, there is plenty to get inspired by here.
Well this is rather exciting. The final stats round-up before we all (sort of) detach ourselves from the digital marketing ecosystem and play that wonderful annual game of seeing how close we can get to actually eating and drinking ourselves to a fat and happy death.
So it is with pre-near-fat-and-happy-death levels of pleasure that I present to you some of the most interesting digital marketing stats we’ve seen in the past week.
Consumer expectations have changed dramatically in recent years, and customer loyalty is at an all-time low.
People will simply seek out not only the best deal but also the most satisfying customer experience, so online retailers must do everything they can to remain competitive.
The great Charles Dickens once said, “I will honour the Econsultancy weekly digital marketing stats round-up in my heart, and try to keep it all the year.”
In all fairness, he may or may not have been talking about Christmas. But I’m no historian, just a bringer of brilliant stats.
For retailers trying to win in the make-or-break holiday shopping season, no digital channel is arguably more important than email.
By some estimates, email drove a quarter of all visits that produced a sale this Black Friday, putting it ahead of organic and paid search and direct traffic.
Is it really December already?
This is about the time you’re supposed to start getting excited about Christmas, unless of course you work in retail or ecommerce, in which case you’re probably a shivering wreck by now.
Thankfully we do get excited about the holiday shopping season here at Econsultancy, and we’ve put together some great stats for you to prove it.
The holiday shopping season is one of the marketing world's annual highlights, but for many non-retailers, the last two months of the year are nothing more than business as usual.
Even so, the billions of dollars that retailers pour into marketing during this period can complicate matters for non-retail brands.
Retailers and consumers may be gearing up for two of the most important shopping days in the holiday shopping season, but this year, Black Friday and Cyber Monday are more ceremonial than ever.
It’s that time again, when we cover some of the best US digital marketing stats we’ve seen in the past seven days or so.
From punctuated emails to online-to-offline marketing, not to mention some really good news for advertisers, there is plenty to get exciting about this week.
What began as an in-joke between Chinese university students about their lack of significant others has evolved into the world’s biggest online shopping day.
Alibaba’s 11:11 Global Shopping Festival is an annual event held on 11 November, otherwise known as Singles Day, originally launched by the retailer to raise awareness of ecommerce in China.