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The topic of placing products on the homepage always comes with debate, but when thinking in the context of customer experience design, the reasons against presenting products are straightforward.
I've previously taken an in-depth look at product page design, and now it's time to turn the spotlight on the homepage.
Shazop is a new service aggregating designer fashion products and allowing consumers to find the best prices online.
The proposition is fantastic but there's a little work to do before the mobile experience is silky smooth.
Here's the full website review.
Lots of publishers reveal their annual web design trends at the end of the year.
I thought I'd be different and conduct a meta-study, bringing you what I consider to be the most cogent predictions from across the web.
Hopefully that means this is the only trends post you'll need this year. So, put your feet up and read on, as we explore the larger trends, to the finer detail.
A simple headline, premise and article; here are my favourite homepages of the moment.
Of course, there are more than ten websites on the internet, so feel free to disagree with me.
Finally an excuse to wear your sunglasses around the office.
One of the easiest ways for a website to immediately grab the attention of a visitor is to turn the colour up. Way up.
If you’re of a particularly bold inclination, I for one am hugely attracted to bright solid colours or anything neon, you’ll appreciate it when a site breaks out of the usual whites, greys and blacks of typical ecommerce design.
It separates you from the crowd. It’s a statement of independence. It’s a statement of rebellion. Sure not everyone will dig your new hypercoloured threads, but just remember that the squares can keep their greys… You’ve gone Technicolor.
Strava and MapMyRun are both GPS-based web and mobile tracking services for runners and cyclists.
At a glance, they have similar homepages, designed to explain the concept and coax visitors to sign up.
The respective pages are similarly sized, with large imagery, simple text, top and bottom menus and the aim of quickly informing the user of the service proposition.
And yet, Strava is more effective. How does it do it?
At the end of last week ASOS unveiled a new design for its men’s and women’s category pages, with a strong focus on product ideas and fashion content.
The retailer has totally overhauled the old homepage, which had a fairly standard layout with product categories down the left and a large carousel promoting various ranges.
It’s certainly a bold revamp and requires a lot of scrolling to take it all in, but it’s not too dissimilar to H&M’s ’& Other Stories’ off-shoot.
We write a lot about ASOS on Econsultancy, largely because it’s one of the best in the business. So to find out more about the retailer’s wider ecommerce strategy read our blog posts on its excellent on-site SEO and how it uses Facebook, Twitter and other social platforms.
Or for more on its new homepage, read on...