tag:econsultancy.com,2008:/blog/tags/homepage-design Posts tagged with "homepage design" from the Econsultancy blog 2016-01-13T10:03:00+00:00 tag:econsultancy.com,2008:BlogPost/67394 2016-01-13T10:03:00+00:00 2016-01-13T10:03:00+00:00 Why ecommerce retailers should never place products on the homepage Greg Randall <p><strong>The topic of placing products on the homepage always comes with debate, but when thinking in the context of customer experience design, the reasons against presenting products are straightforward. </strong></p> <p>I've previously taken an <a href="https://econsultancy.com/blog/63462-ecommerce-product-pages-where-to-place-30-elements-and-why/">in-depth look at product page design</a>, and now it's time to turn the spotlight on the homepage.</p><p><a href="https://econsultancy.com/blog/67394-why-ecommerce-retailers-should-never-place-products-on-the-homepage/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67337 2015-12-17T11:19:00+00:00 2015-12-17T11:19:00+00:00 Shazop review: designer comparison site is clunky on mobile Ben Davis <p><strong>Shazop is a new service aggregating designer fashion products and allowing consumers to find the best prices online.</strong></p> <p>The proposition is fantastic but there's a little work to do before the mobile experience is silky smooth.</p> <p>Here's the full website review.</p><p><a href="https://econsultancy.com/blog/67337-shazop-review-designer-comparison-site-is-clunky-on-mobile/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67308 2015-12-16T11:13:00+00:00 2015-12-16T11:13:00+00:00 15 crucial web design trends for 2016 & beyond Ben Davis <p><strong>Lots of publishers reveal their annual web design trends at the end of the year.</strong></p> <p>I thought I'd be different and conduct a meta-study, bringing you what I consider to be the most cogent predictions from across the web.</p> <p>Hopefully that means this is the only trends post you'll need this year. So, put your feet up and read on, as we explore the larger trends, to the finer detail.</p><p><a href="https://econsultancy.com/blog/67308-15-crucial-web-design-trends-for-2016-beyond/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65524 2014-10-01T09:55:00+01:00 2014-10-01T09:55:00+01:00 10 of my favourite homepage designs Ben Davis <p><strong>A simple headline, premise and article; here are my favourite homepages of the moment.</strong></p> <p>Of course, there are more than ten websites on the internet, so feel free to disagree with me.</p> <p>And for further selections of excellent web design, read our posts on <a href="https://econsultancy.com/blog/65220-14-more-examples-of-beautifully-persuasive-ecommerce-design">beautifully persuasive ecommerce sites</a> and <a href="https://econsultancy.com/blog/65499-20-gorgeous-examples-of-websites-with-video-backgrounds">20 homepages with video background images</a>.</p><p><a href="https://econsultancy.com/blog/65524-10-of-my-favourite-homepage-designs/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65500 2014-09-25T14:44:00+01:00 2014-09-25T14:44:00+01:00 12 bewilderingly bright ecommerce sites for your instant attention Christopher Ratcliff <p><strong>Finally an excuse to wear your sunglasses around the office.</strong></p> <p>One of the easiest ways for a website to immediately grab the attention of a visitor is to turn the colour up. Way up.</p> <p>If you’re of a particularly bold inclination, I for one am hugely attracted to bright solid colours or anything neon, you’ll appreciate it when a site breaks out of the usual whites, greys and blacks of typical ecommerce design.</p> <p>It separates you from the crowd. It’s a statement of independence. It’s a statement of rebellion. Sure not everyone will dig your new hypercoloured threads, but just remember that the squares can keep their greys… You’ve gone Technicolor. </p><p><a href="https://econsultancy.com/blog/65500-12-bewilderingly-bright-ecommerce-sites-for-your-instant-attention/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64729 2014-04-23T10:40:00+01:00 2014-04-23T10:40:00+01:00 Strava VS MapMyRun: seven lessons in explainer homepage design Ben Davis <p><strong>Strava and MapMyRun are both GPS-based web and mobile tracking services for runners and cyclists.</strong></p> <p>At a glance, they have similar homepages, designed to explain the concept and coax visitors to sign up. </p> <p>The respective pages are similarly sized, with large imagery, simple text, top and bottom menus and the aim of quickly informing the user of the service proposition.</p> <p>And yet, Strava is more effective. How does it do it?</p> <p><a href="https://econsultancy.com/blog/64729-strava-vs-mapmyrun-seven-lessons-in-explainer-homepage-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63496 2013-09-30T10:22:20+01:00 2013-09-30T10:22:20+01:00 ASOS's new homepage puts emphasis on content marketing David Moth <p><strong>At the end of last week ASOS unveiled a new design for its men’s and women’s category pages, with a strong focus on product ideas and fashion content.</strong></p> <p>The retailer has totally overhauled the old homepage, which had a fairly standard layout with product categories down the left and a large carousel promoting various ranges.</p> <p>It’s certainly a bold revamp and requires a lot of scrolling to take it all in, but it’s not too dissimilar to <a href="http://econsultancy.com/uk/blog/62320-h-m-s-new-other-stories-site-offers-quirky-but-fun-user-experience">H&amp;M’s ’&amp; Other Stories’ off-shoot.</a></p> <p>We write a lot about ASOS on Econsultancy, largely because it’s one of the best in the business. So to find out more about the retailer’s wider ecommerce strategy read our blog posts on its <a href="http://econsultancy.com/uk/blog/63036-online-department-store-seo-asos-gets-the-onsite-basics-right">excellent on-site SEO</a> and how it uses <a href="http://econsultancy.com/uk/blog/62038-how-asos-uses-facebook-twitter-pinterest-and-google">Facebook, Twitter and other social platforms</a>.</p> <p>Or for more on its new homepage, read on...</p><p><a href="https://econsultancy.com/blog/63496-asos-s-new-homepage-puts-emphasis-on-content-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>