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Posts tagged with Honest

Jessica Alba and 10 other celebrities that invested in digital

Jessica Alba this week became the latest celebrity to try their hands at e-commerce, with the launch of Honest.

The own-label brand sells eco-friendly baby products, biodegradable nappies and organic skin care lotions.

Alba says it is aimed at busy mothers that don’t have the time to spend hours seeking out over-priced eco-friendly products.

Honest differentiates itself from the crowd by using an online subscription model to keep consumers hooked.

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