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Posts tagged with Hotels

hilton app

How hotels can create a more convenient customer experience

Hotel stays can be incredibly frustrating.

So, how can digital tools be used to make them more convenient?

2 comments
airbnb

How hotels can personalize the customer experience to compete with Airbnb

My aim with these articles is to cover some of the most important needs in hospitality and explore how brands can use digital touch points to deliver.

In the first of this series of articles I covered the need for recognition and in this article I’d like to focus on personalisation.

7 comments
https://upload.wikimedia.org/wikipedia/commons/1/15/Sheraton_Hotel,_Addis_Ababa_(2058298419).jpg

How digital can revolutionise the customer experience in travel & leisure

Spend enough time in hotels and you’ll realise that your needs are varied and many.

Unless you’re getting five-star treatment, living away from home can be a frustrating experience at the best of times. At the worst, it can be total hell.

1 comment

Hotels, beacons and the race to the bottom

A hot topic of 2015 is beacons and we're all excited, but what's the potential for beacons in hotels?

What could we marketers do to stop the consumer turning their back on them before we even begin? 

5 comments

Google brings hotel booking to search

The transactionalization of search continues.

The latest market to be targeted by the world's largest search engine, Google: hotel booking. 

0 comments

How hotel websites can improve the booking experience

Though 72% of people would book directly with hotel sites if the price is right, the user experience on offer is variable.

A new report from Triptease looks at user preferences when booking hotels online, and contains some useful tips. 

Here's a selection from the report, and some I've added... 

1 comment

Google ditches local carousel results for US hotels

Google is ditching its carousel integration for the hotel vertical in favour of a new (more profitable) 'three-pack' SERP rendering and some new secondary page experiences.

What does this mean for marketers? 

1 comment

Online reviews work, so why do so few hotels use them?

Consumer reviews are effective sales drivers, and a trusted source of information for users, but very few hotel brands seem to make use of them. 

Here, I've looked at some of the UK's hotel chains to see who is using reviews and, if so, are they doing it well. 

9 comments

Why travel brands should focus on the search box

On a recent post reviewing user experience on hotel websites, one commenter observed that airline sites were much more task focused than their hotel counterparts, despite both being in the same industry. 

I do think that travel sites, hotel or airlines, should be focusing on the main user goals when they arrive at the homepage, which is normally encouraging them to search for the product in question. 

To this end, a clear and prominent search tool is needed, with a minimum of distractions from it.

While there is an obvious temptation to cram lots onto a homepage, resisting this urge helps more users to start their search.

I've been looking at some airline and hotel chain sites to see how they approach this issue. 

0 comments

Which hotel sites offer the best user experience?

According to a survey, the answer is Premier Inn and Travelodge, the best-known budget hotel brands. 

Premier Inn narrowly nudged out its budget rival, with The Hilton a distant third. 

So what are these hotels doing right online? Or are the results merely a reflection of the popularity of these two brands? 

I've been looking at the survey results, as well as how the top ten hotel brands deal with the search and booking process. 

4 comments

Nine user experience lessons travel sites can learn from Airbnb

Airbnb's business model has certainly been 'disruptive' for the hotel industry, but a major factor in its success is the user experience. 

While some travel brands have yet to fully adapt to the web, Airbnb offers an excellent user experience backed up by great visual design. 

I've picked out several lessons that other travel brands, and indeed any online business can learn from Airbnb... 

6 comments
marriott logo

Marriott edges out Hilton and Accor in hotel site UX survey

Marriot International has come top in a usability report that includes eight of the world’s top hotel brands.

The report also looks at the onsite effectiveness and brand awareness of Holiday Inn, Radisson, Hilton Hotels, Best Western, Choice Hotels, Accor Hotels and Starwood Hotels.

As mentioned, Marriott International was the top performing hotel with an average score of 83%. Hilton came second with 81% while Accor came third with 78%. The overall average among all eight hotels was 64%.

6 comments