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Posts tagged with House Of Cards

TV goes social: How brand marketers can learn from the best

Most brands tend to focus on their products and services when they use social media.

People, on the other hand, use social media to build and maintain connections - to chat to friends, family and to other people. 

They might visit a branded Facebook page to discover more about that company, or enter a competition occasionally, but if you want them to stick around, there has to be a bigger motivation than seeing how the brand is going to link its product to the latest sporting event.

People want to connect with people, and with stories. This is where the entertainment industry comes into its element.

While it’s true that most brands aren’t going to have the frenzy of interest around them that a major TV show does, there are things that businesses can learn from entertainment brands on social media.


Netflix surpasses 1bn hours watched in June

The past year hasn't been the best for Netflix. After making several strategic blunders, including one of the most painful branding disasters in recent memory, the company lost subscribers and saw and investors dump its shares.

But mistakes behind it, Netflix is pushing forward and in June, the company achieved a significant milestone: its subscribers watched more than 1bn hours of video.

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