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As I was going through my RSS reader earlier today, I came across an post on paidContent detailing the launch of Sharecare, a new online health and wellness website that is set to launch in 2010.
I was intrigued because of the number, and identity, of the co-founders: celebrity doctor Dr. Mehmet Oz, WebMD founder Jeff Arnold, Discovery Communications, Harpo Productions (Oprah!), Sony Pictures Television and HSW International. Wow, I thought, this must be good.
Twitter is a publisher’s dream. It is a huge echo chamber that can drive a lot of quality traffic to articles, especially if the retweets take off.
Retweets are referrals. The 'RT' abbreviation is a strong call to action. People trust their virtual friends to steer them in interesting directions, otherwise they wouldn’t be following them in the first place. As such retweets can generate lots of clicks, and they can quickly go viral.
In addition, there are a range of websites orientated around retweets. Think Digg, but instead of ‘diggs’ you have ‘retweets’, and usually these links are displayed in order of popularity (and not buried / subject to a complex algorithm to determine front-page status). These sites can be traffic drivers too. One of my favourites is the excellent TweetMeme.
So, considering the opportunity here, how can publishers make the most out of Twitter, and optimise the retweet factor?
Over the past couple of years we’ve written lots of articles on how to use Twitter both effectively and ethically, to help grow your audience and boost engagement.
I have aggregated a bunch of these posts together to share some insights on how we – and others – use Twitter as a tool to improve our business, and some pointers towards best (and worst) practice.
I hope you’ll find these tips and how-to articles to be useful, whether you’re just starting out with Twitter, or have lapsed into inactivity, or are a frequent tweeter who is looking out for a few more optimisation clues.
While you might imagine that everybody in the world now uses Twitter, the reality is somewhat different.
Even in the internet industry there remains something of a Twitter vacuum. I have spoken to at least half a dozen people in the past few days who haven’t yet set up an account, for one reason or another.
I’m not saying Twitter is for everybody, or is right for all brands, but we find it useful and many of the people I’ve been talking to would benefit from using it.
So for the purposes of any further ‘how do you do it?’ discussions I thought it would be a good idea to explain how I (currently) use Twitter. There are of course a hundred ways of skinning a cat, and I’m quite sure that there are lots of far more advanced Twitterers out there, but this works for me...
No one can deny the phenomenal rise of Twitter over the past few months. But with a massive 750% growth rate within 12 months and hundreds of tweets every second, it means there is an awful lot of ‘noise’ being channelled through the medium.
So how can you make yourself heard through all this activity? What will make you stand out from everyone else? Although there’s no definitive rule, we’ve come up with ten tips to guide you in the right direction.
Social media A-lister Digg.com is a wondrous diversion for those times when you have 15 minutes to kill. It’s better still for media owners that happen to be on the receiving end of Digg love.
Digg can deliver a serious traffic spike, should one of your stories make it to the homepage. I’ve watched in awe as Digg directed more than 1,500 visitors in a minute to an entertainment blog that I run. It’s like turning on a tap.
One of the questions I’m frequently asked is ‘how many Diggs do I need to get my story onto the front page?'. The answer, it turns out, is about 100, but there’s way more to it than that.
Let’s look at the fundamentals for success, and then some facts and figures relating to Digg.