Posts tagged with Hr

amina folarin

A day in the life of... a HR director at an in-house agency

Amina Folarin is global HR director at OLIVER Group UK, an in-house agency.

Here's what she does with her time, alongside some tips for anyone thinking of going into HR, or who simply wants to get the best out of their team. 

0 comments

Four steps to successful digital transformation

Digital Transformation is the journey from where a company is, to where it aspires to be digitally, according to Econsultancy's founder Ashley Friedlein.

1 comment

The essential first step toward digital transformation

Many people wonder where they should start with a digital transformation programme. The most obvious place, since we are talking about 'digital' transformation, is technology.

Starting transformation with technology may include doing things like revamping the website, building an app, or even purchasing a marketing cloud to show that your company is, indeed, on its way to becoming digitally transformed.

Doing so, however, may be a big mistake.

0 comments
ri logo

How apprenticeships are fuelling Rentokil's digital transformation

Over the past few years, there have been many reports of a digital skills shortage.

One way of addressing the volatile digital jobs market is to train up some apprentices who can bring the habits of a digital native and the hunger and loyalty of someone new to the world of work.

0 comments
david brent

What exactly is company culture? And how can HR change it?

There has been a lot of crap written about company culture. I have written some of it.

This week I listened to a very cogent explanation of what company culture is and also read some interesting points about HR's role in changing it. Here's what I learned...

3 comments

HR departments are feeling the pain of digital disruption

Just as digital has allowed marketing and ecommerce teams to become more customer centric, digital is also helping HR departments to become more employee centric.

Econsultancy invited 12 senior HR and Learning & Development professionals to our London office to discuss what Digital Transformation means to them.

We wanted to find out how the industry is measuring and improving digital skills and what impact is digital having on organisational structures and procedures? Here’s what we learned.

6 comments
proposal

What makes a good employee value proposition?

A great employee value proposition (EVP) is vital in persuading the best digital talent to join your organisation.

But what makes a great EVP? How can you make your employees blush and say 'yes!?'

0 comments
robot with broken heart

How alumni could help HR combat the digital skills shortage

What if trying to retain your staff was missing the bigger picture?

What if, as the cliché goes, loving something means letting it go?

Well, that's what forward-thinking HR departments are starting to understand, creating alumni groups to learn from past employees and their networks.

Perhaps this could be an important strategy to improve recruitment of digital skills in the ongoing skills shortage?

0 comments
chris morris gif

Do you need a Chief People Officer?

What's in a name? HR by any other name would still send poorly formatted emails.

Sorry, that was a cheap shot. But seriously, language is a very powerful agent for organisational change.

Read the fantastic story of Travelex's digital transformation and you'll know one of the many principles championed by Sean Cornwell was to 'talk about speed, agile, failure, new capabiltiies, ways of working and collaboration like it's going out of fashion.'

Can the mere naming of a Chief People Officer (CPO) be a totemic act? How have organisations rejigged their HR departments and why?

0 comments

How L'Oréal uses social media to increase employee engagement

Earlier this week I attended a talk by L'Oréal’s Digital Employer Branding Manager, Alexander Onish, in which he discussed how the cosmetics brand uses social media to make it a more attractive employer and improve employee engagement. 

Having previously worked for a learning and development company, I’m familiar with employee engagement.

You could describe it in any number of convoluted ways, but essentially it is a measure of how much your people actually care about their jobs and the company. 

0 comments

How social media can help with recruitment

If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for. 

From friends of friends who work at an organisation, to Instagram photos showcasing glimpses of company’s culture & life, there are a number of ways for recruits to find out more about their future employer.

2 comments

Introducing the Content Marketing Team Matrix

A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals.

The table was both practical and tactical, which resulted in more than tens of thousands of shares, and hundreds of thousands of views. I remain humbled by its popularity, and the feedback I’ve had since I published it. 

Since then I’ve been asked many questions, of which two stand out: 

  1. Why does ‘content strategy’ only have one element dedicated to it?
  2. What kind of skills does a content team need?

To answer the first question, it’s simply that content strategy is such a big subject that it merits a table of its own, or something similar. There is much to be said about audiences, legacy content, global vs local approaches to management, team workflow, brand guidelines, and countless other important things. Watch this space.

The second question is one close to my heart. 

Since 2006 I’ve had the pleasure of assembling a marvellous team here at Econsultancy. We box well above our weight – there are only six of us on ‘Team Content’ yet we’re averaging more than a million stories read a month. Not bad, for a niche blog.

But what would a content team look like if I were to assemble one from scratch today? What skills are required in 2014, in the post-social, content marketing, mobile age? What is the perfect recipe for success?

16 comments