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"It is time for Adobe to announce the end-of-life date for Flash and to ask the browsers to set killbits on the same day."
Mobile is hot, HTML5 is hot, branded experiences are hot. What's not to like about TreSensa?
I caught up with Robert Grossberg, CEO of TreSensa, to see how the young company is faring.
Take a look..
What's that noise?
When so much attention is paid to the visual art of web design and the wonderful possibilities that HTML5, CSS3 and jQuery affords, often sound design is forgotten or overlooked.
Then again, there are few more annoying things in the online world than obtrusive sound effects or autoplaying music blaring out when you least expect it, especially when you’re likely to be listening to your own choice of music anyway.
Much like in filmmaking, the mark of good sound or scoring in web design is that you don’t necessarily notice it. The sound should complement or enhance the visual, but never upstage it.
What of those sites that make the sound as integral a part of the experience as the visual? What about the sites that say loudly and proudly “put on your headphones and turn it up loud”? Well they demand your listening pleasure.
If you think that awe-inspiring parallax scrolling websites are the sole preserve of the coding genius, think again.
Highly interactive and narratively driven web pages are a fantastic way to engage visitors on your website and hold their attention. The pages themselves are static and rely on the user to scroll with a mouse, finger swipe or an arrow key to generate movement, this achieves a unique storytelling experience.
Creating this type of page has become a lot easier thanks to HTML5, CSS3 and JQuery, and there are loads of templates now available for your own WordPress site.
The examples below are recommended based on the demo versions and the quality of the customer reviews. I haven’t installed or used them myself, I’m merely highlighting them as an example of what you can achieve with your own WordPress site.
As the cinema experience continues to improve with technological advancements in Imax, 3D and fully immersive sound, so too does the aesthetic experience of the web with its glorious HTML5, parallax scrolling and super-slick CSS3 coding.
It's as if they're competing directly for our attention!
Thankfully the home experience will never match the cinema experience no matter how cutting edge your home cinema set-up may be.
Just think of the sheer visceral horror of watching Sandra Bullock spinning out of control in the depths of space and how muted it will seem while watching it in bed on your tablet.
These films still need to be marketed through these less than cinematic desktops and portable devices in order to drag us out of our homes and into the theatres.
Luckily the fast pace of change in web design trends has meant that the large scale experience of cinema can be substituted online in brilliant alternative and innovative ways.
Here is a list of movie websites that either feature captivating visuals, grand technological achievements, innovative UX or highly interactive fun, whilst also perfectly capturing the essence of the movie online.
Over the past week I've been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year.
Here, I've asked about the most effective formats for content. In 2012, it could be argued that infographics were king, but I think the sheer volume produced has diluted this particular tactic.
Other formats are working well though: video, immersive storytelling, slideshare, scrolling sites, and good old blog posts.
Using video on a landing page can increase conversion by up to 86%.
This statistic comes from a study by EyeView on various ecommerce sites.
In the study, two different variations of the same website were built, with 50% of the traffic being directed to a landing page with an embedded video, the other 50% directed to a page without.
The website that achieved the largest conversion rate (86%) was an online tutoring service. This is clearly the type of company that would naturally benefit from a landing page video, as most of its content is likely to be delivered via that medium anyway. It’s a free ‘sampler’, a way to show how professional and useful your service is before the visitor has signed up for a subscription.
Video is one of the best and most persuasive of all visual tools as it’s capable of delivering large amounts of information quickly and succinctly. Especially if it's about a new service or product.
In the late 1990s the Philadelphia Inquirer published a series on “the dramatic raid of Mogadishu”. It evolved into a book and a movie called, as you may have already guessed, ‘Black Hawk Down’.
The initial extended feature first made its debut in print, and was then pushed onto the website, where video, audio, maps, photos and related links helped bring the story to life. The site, which is still available online, looks like this:
This was one of the first mainstream media attempts to use the web to enhance long form content, and while the page might not look terribly pretty, all of the right kind of functionality is there.
Since then things have moved on considerably, and in an age of HTML5 I have seen some stunning examples of what can be achieved with online storytelling. Here are a few that are well worth checking out.
Let's start with the obvious...
Halloween falls in a difficult holiday period, just at the end of ‘shoulder season’ (September to October) and right at the beginning of the dreaded off-season (November to March).
So it seems the end of October must be a write-off for travel company marketers. Or so you would think…
However, Booking.com is taking advantage of a holiday season yet to be exploited by other travel companies, Halloween, and is managing to build a comprehensive marketing campaign around it.
We’ve already looked at the eight brands making the most of Halloween in 2013, but right at the top of the pile is this campaign from Booking.com.
Welcome to America’s Most Haunted Hotels...
If you run a digital agency, especially one that designs and builds websites, then what better way of showing off your talents than to build a wonderful website for your own company?
In the past couple of years many agencies have rebuilt and relaunched their websites using HTML5 and CSS3. The results can be eye-opening, highly engaging, and built to work on all kinds of devices.
It's not all good news though. Sometimes the use of HTML5 can be downright annoying: just because you can do something doesn't mean you should. Does it matter that some of these websites take half a minute to load? Personally I think fast loading times really matter, but I've heard arguments that people are prepared to wait for certain types of website. You can decide for yourself.
At any rate, there is plenty to admire here, and perhaps there is an acceptable trade off between optimal usability and the overall user / brand experience. Certainly it's always interesting to watch web design evolve, and agencies are naturally inclined to push the boundaries.
The following examples show what can be achieved, and mercifully not all of them are addicted to loading icons. Tuck in and see what you think.
More than half of companies (55%) now have mobile optimised websites, according to our new Reducing Customer Struggle Report.
The data also shows that 44% of companies have iPhone apps while a third (33%) have Android apps and a quarter have one for iPad (26%).
The survey of 500 business professionals, published in partnership with IBM Tealeaf, found that just 22% of companies still don’t have any kind of mobile presence.
When asked how they optimise the mobile experience, just under half (46%) of companies surveyed indicated they use responsive design (client-side), while only a fifth (22%) use adaptive design (server-side).
I can promise you only inspiring case studies, titbits and mantras in this post.
All taken from our future gazing conference, Future of Digital Marketing, which we held last week.